Marketing & Communications Manager – 12 Month Contract (Maternity Cover)

Ably Resources; Aberdeen City; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading resource firm in Aberdeen City is seeking a marketing professional to oversee branding, develop marketing plans, and manage digital communications. The role involves promoting the brand through events, managing social media, and ensuring effective communication strategies. Ideal candidates will have experience in marketing and strong organizational skills.

Responsibilities

• Ensure consistent application of branding.
• Promote the company's brand through events and campaigns.
• Develop and execute marketing plans aligned with objectives.
• Plan exhibitions, events, and conferences.
• Collaborate with leadership on marketing strategies.
• Create promotional materials and digital content.
• Track marketing performance for SLT meetings.
• Manage website content, SEO, and analytics.
• Grow social media channels for brand engagement.
• Develop internal and external communications.

Job description

Key Responsibilities:

• Ensure consistent application of main and sub-brands both internally and externally.
• Promote the company’s brand through case studies, industry events, and marketing campaigns.
• Develop and execute marketing plans aligned with overall business objectives.
• Plan and deliver exhibitions, corporate events, and conferences.
• Collaborate with senior leadership and site heads to develop targeted marketing strategies.
• Create promotional materials, email campaigns, and digital content.
• Track and report on marketing performance at Senior Leadership Team (SLT) meetings.

Digital Marketing & Communications

• Oversee and update the company’s WordPress websites (content creation, SEO, analytics).
• Manage and grow social media channels to enhance brand engagement.
• Develop and distribute internal and external communications, including press releases.
• Implement an internal communications plan to align employees with company goals.
• Support sales and business development teams with marketing materials.