Marketing Communications Coordinator

ASDA; Leeds; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A major retail company in the UK is seeking a Marketing Communications Coordinator to lead CRM communications and enhance customer engagement across various channels. The ideal candidate should have strong copywriting skills and a customer-first mindset. Benefits include a discretionary bonus, flexible hybrid working, and excellent wellness services. This role plays a crucial part in shaping customer interactions and driving marketing strategies.

Benefits

Discretionary company bonus

Company pension up to 7% matched

15% colleague discount

Wellbeing services access

Excellent parental leave policies

Qualifications

• Ability to interpret insights into actionable messaging strategies.
• Experience working cross-functionally and managing stakeholder relationships.
• A proactive learner who seeks industry best practices.

Responsibilities

• Develop and execute CRM communications including emails and SMS.
• Own welcome communications for a seamless onboarding experience.
• Write engaging and brand-aligned copy for various channels.
• Create SEO-friendly content to improve organic visibility.
• Manage multiple projects and timelines effectively.

Skills

Exceptional copywriting skills

Customer-first mindset

Strong project management

Experience in CRM platforms

Job description

Job Title

Marketing Communications Coordinator

Location

Asda House

Employment Type

Full time

Contract Type

Permanent

Hours Per Week

37.5

Salary

Competitive salary plus benefits.

Category

Brand/Product Management

Closing Date

25 September 2025

Role: Marketing Communications Coordinator

Team: Marketing, Asda Mobile & Asda Money

About the role

We’re looking for a passionate, customer-focused, and detail-driven Marketing Communications Coordinator to join our Marketing team and help shape how customers engage with Asda Mobile and Asda Money. This role is all about putting the customer first - crafting thoughtful, engaging, and insight-led communications across multiple touchpoints.

You’ll lead the delivery of best-in-class CRM campaigns (email, SMS, push notifications), onboarding journeys, and physical assets such as SIM wallets and gift cards. Working cross-functionally with internal teams and external partners, you’ll ensure every message is clear, compelling, and aligned with our customer-first approach.

Key responsibilities:

• Develop and execute CRM communications including emails, SMS, and push notifications
• Own welcome communications to ensure a seamless onboarding experience across products
• Collaborate on the design and messaging of physical assets (e.g. SIM wallets, gift cards)
• Write clear, engaging, and brand-aligned copy across multiple channels, including web pages, landing pages, and product descriptions
• Create and optimise SEO-friendly content to improve organic visibility and support customer acquisition
• Use customer insights and data to inform and optimise communications
• Benchmark against market leaders to identify opportunities for improvement
• Manage multiple projects and timelines with precision and agility
• Build strong relationships with stakeholders across marketing, commercial, and operations.

What we’re looking for:

• Exceptional copywriting skills with a sharp eye for detail
• A customer-first mindset and a passion for delivering value through communication
• Ability to interpret insights and translate them into actionable messaging strategies
• Strong project management and time management skills
• Experience working cross-functionally and managing stakeholder relationships
• A proactive learner who seeks out best practices and industry trends
• Experience in CRM platforms and campaign execution is a plus.

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices.Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• 15% colleague discount in store and online
• Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves