Marketing Cofounder / CMO

Homesty; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading rental platform in the UK is seeking a Marketing Cofounder/CMO to design and execute the marketing and growth strategy from the ground up. This is a true cofounder role that offers equity ownership and requires a passion for fixing broken industries. The ideal candidate will have proven experience in organic growth, SEO, and digital marketing, with strong communication skills for direct user contact. If you're looking for significant impact and want to redefine an industry, apply now.

Benefits

Equity ownership (10%-15%)

Direct impact on millions of renters

Freedom to build and lead a brand

Qualifications

• Senior marketer with over 7 years of proven growth experience.
• Exceptional early-career marketer with 2-3 years of founder-level ambition.
• Experience in organic, viral, and content-led growth.

Responsibilities

• Design and execute growth strategy from the ground up.
• Position Homesty as the reference rental platform in the UK.
• Create content that converts and generate PR coverage.

Skills

Organic growth

SEO expertise

Content creation

Digital marketing

Sales mindset

Storytelling

Job description

About Homesty

Homesty is redefining long-term renting.

We remove agents, hidden fees, and friction.

Landlords and tenants connect directly — list, match, sign, and pay securely in one app.

This is not just a product.

It’s a structural correction to a broken market.

Our mission is to bring transparency, efficiency, and fairness to renting — and give control back to the people who actually live in and own homes.

What Spotify did to music, Homesty will do to rentals.

The Opportunity

We are looking for a Marketing Cofounder / CMO to design and execute Homesty’s entire marketing and growth strategy from the ground up.

This is a true cofounder role — not a job.

You will own:

• Strategy
• Execution
• Brand
• Growth

From zero to market leadership.

Compensation

• Equity: 10% – 15%
• Vesting: 3 years, 1-year cliff
• Salary: None for the first 6–12 months

This role is for someone who:

• Can work without a salary initially
• Thinks long-term
• Wants meaningful ownership, not a title
• Has the highest standards in commitment and honesty

Your Mission

Make Homesty the reference rental platform in the UK.

Specifically, you will:

• Position Homesty at the top of Google for searches like
• rent flat Manchester no agent, rent without fees, fast rental UK
• Design and execute an organic-first growth strategy (SEO, AEO, content, virality)
• Create disruptive, educational, and viral content that converts
• Generate continuous PR and media coverage
• Build Homesty into a trusted, visible, and loved brand
• Work hand-in-hand with product and founders to align growth and UX

What You’ll Do - Different hats for a brilliant mind!

• Own SEO & AEO (AI-driven content optimisation)
• Build organic and viral acquisition loops
• Drive PR, press relationships, and earned media
• Create content across web, social, and platforms
• Execute paid growth only when it makes sense
• Measure, iterate, and scale what works
• Operate fully hands-on — strategy + execution

Who We’re Looking For

This role is open to:

• Senior marketers (+7 years) with proven growth experience
• Exceptional early-career marketers (2–3 years) with founder-level ambition

What matters is impact, not years.

You likely have:

• Proven experience in organic, viral, and content-led growth
• Strong SEO and digital marketing expertise in competitive markets
• Hands-on mindset: you execute yourself
• Experience in PR, media, or storytelling
• Ability to operate with no or very limited budget
• Strategic thinking with fast execution
• Comfort working in tools like Framer, analytics, design, and writing
• High autonomy, strong collaboration, and extreme ownership
• Passion for fixing broken industries

Sales Mindset & Customer Contact

This role is not purely behind a screen. The Marketing Cofounder must be comfortable with sales and direct user contact. You should not be afraid of reaching out, calling, messaging, and speaking directly with landlords, tenants, partners, and early adopters. You will actively test messaging, validate value propositions, gather objections, and turn real conversations into marketing insights, content, and growth strategies. If you enjoy interacting with users, understand their pain points firsthand, and are confident explaining value and closing interest, you will thrive in this role.

Unfair advantage

You’ve already built one or both sides of a marketplace (users, creators, landlords, tenants, buyers, sellers, etc.) from scratch — or almost from scratch.

Homesty’s Values

• Transparency – no hidden fees, no surprises
• Empowerment – control back to users
• Innovation – we challenge the status quo
• Ambition – we lead, we don’t follow
• Professionalism – integrity even with limited resources

Why Join

• True cofounder ownership (10–15%)
• Direct impact on millions of renters
• Freedom to build and lead a brand end-to-end
• A product with massive social and market impact
• The chance to redefine an entire industry

This is not for everyone.

But if it’s for you, it’s once-in-a-decade.

How to Apply

Apply via LinkedIn or send your CV + cover note to:

📩 [e-mail]