Marketing Automation Specialist - Marketo & CRM (London)

Blue Legal; City Of London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A financial services firm in London is seeking a Marketing Automation Executive to join their BD team. The role involves supporting and implementing Marketo for email marketing, collaborating with the marketing team, and monitoring campaign metrics. Ideal candidates will have experience in B2B professional services and a strong passion for marketing automation. This position offers a dynamic work environment with opportunities for creativity and growth.

Qualifications

• Experience in B2B professional or financial services.
• Hands-on experience using Marketo.

Responsibilities

• Ensure Marketo workspaces align with team requirements.
• Develop email marketing strategies for target audiences.
• Monitor email delivery rates and implement improvements.
• Oversee daily operation of Marketo systems.
• Support the CRM manager in integrations.
• Evaluate campaign metrics and develop benchmarks.
• Plan A/B testing for productivity enhancements.
• Assist Marketo users with inquiries.

Skills

Experience with Marketo

Creative thinking

Passion for marketing automation

Job description

A financial services firm in London is seeking a Marketing Automation Executive to join their BD team. The role involves supporting and implementing Marketo for email marketing, collaborating with the marketing team, and monitoring campaign metrics. Ideal candidates will have experience in B2B professional services and a strong passion for marketing automation. This position offers a dynamic work environment with opportunities for creativity and growth.