Marketing Automation Manager

Grant Thornton UK LLP; Manchester; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading professional services firm in Manchester is looking for a Marketing Automation Manager to drive marketing automation strategies and customer insights journey. This role involves leading a team, designing marketing workflows, and collaborating with IT for system integration. Ideal candidates will have proven experience in marketing automation, strong analytical skills, and excellent communication abilities. The position offers flexible working arrangements to support work-life balance.

Qualifications

• Proven experience in marketing automation and CRM systems.
• Strong understanding of customer journey mapping and data-driven marketing.
• Excellent stakeholder management and communication skills.

Responsibilities

• Lead the marketing automation team and provide guidance.
• Design and manage marketing automation workflows.
• Oversee marketing automation tools and best practices.
• Collaborate with IT and data teams for system integration.
• Analyze behavioral data for targeting strategies.

Skills

Marketing automation

CRM systems

Customer journey mapping

Data-driven marketing

Analytical mindset

Stakeholder management

Communication skills

Team leadership

Job description

We're on a mission to put our clients at the heart of everything we do. To help us meet our ambitious growth targets, we're hiring a Marketing Automation Manager who will drive the adoption and evolution of marketing automation across the business. We are seeking a Marketing Automation Manager to lead the marketing automation team and drive the development and optimisation of marketing automation strategies, with a strong focus on customer insights journey (CIJ) and supporting our broader digital marketing transformation programme. This role will be pivotal in delivering data‑driven marketing initiatives, improving customer engagement, and ensuring seamless integration across platforms. We're happy to talk flexible working and consider reduced hours and job shares, we'll support you to balance your work and life.

Responsibilities

• Lead the marketing automation team (onshore/offshore) and provide guidance, coaching, and performance management.
• Design, implement, and manage marketing automation workflows to enhance customer journeys and lifecycle marketing.
• Ensure alignment with CIJ objectives and marketing transformation goals.
• Oversee marketing automation tools and ensure best practices are followed.
• Collaborate with IT and data teams to maintain system integrity and integration with CRM and analytics platforms.
• Develop and optimise CIJ frameworks to deliver personalised experiences across channels.
• Analyse behavioural data to refine segmentation and targeting strategies.
• Work closely with channel leads across web and social to ensure alignment and behavioural data captured.
• Manage end‑to‑end campaign automation, including email and multi‑channel workflows.
• Monitor performance metrics and provide actionable insights to improve ROI.
• Work closely with marketing, sales, and transformation teams to ensure automation supports organisational objectives.
• Champion marketing technology adoption and training across the team.

Qualifications

• Proven experience in marketing automation and CRM systems.
• Strong understanding of customer journey mapping and data‑driven marketing.
• Analytical mindset with proficiency in reporting and optimisation.
• Excellent stakeholder management and communication skills.
• Familiarity with marketing transformation programmes is highly desirable.
• Experience in leading and developing a team.