Marketing Automation Manager

Mason Frank International; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading organisation in the United Kingdom is seeking a Marketing Automation Manager who will manage and optimise Salesforce and Pardot to drive marketing and business growth. The successful candidate will design lead nurture programmes, ensure data quality, and deliver insights that support business objectives. An ideal applicant will have experience in marketing automation and stakeholder management skills, with opportunities for training and development. This hands-on role offers a dynamic work environment with a focus on collaboration.

Qualifications

• Experience in a marketing automation-focused role, ideally using Salesforce and Pardot.
• Strong stakeholder management skills, particularly with senior leadership.
• Proven ability to design and implement lead nurture programmes.

Responsibilities

• Manage and optimise Salesforce and Pardot for campaign execution.
• Build and maintain automated marketing programmes.
• Ensure data quality and provide actionable insights.

Skills

Marketing automation experience

Stakeholder management

Lead nurture programme design

Salesforce reporting and analytics

Tools

Salesforce

Pardot

Job description

Marketing Automation Manager

Join a leading organisation that leverages Salesforce and Pardot to drive its own marketing and business growth. As an end user, our company is committed to maximising the value of our marketing automation platforms to support internal teams and deliver measurable results.

In this role, you will work closely with marketing and sales stakeholders to manage and optimise Salesforce and Pardot, focusing on campaign execution, lead nurturing, and reporting. You will be responsible for building and maintaining automated marketing programmes, ensuring data quality, and providing actionable insights to support business objectives. The position is hands‑on and collaborative, with opportunities to recommend process improvements and best practices across the organisation.

Key Skills

• Experience in a marketing automation‑focused role, ideally a user of Salesforce and Pardot
• Strong stakeholder management skills, including working with senior leadership
• Proven ability to design and implement lead nurture programmes
• Familiarity with reporting and analytics within Salesforce and Pardot
• Salesforce certifications are an advantage, but not essential

They offer a supportive environment with regular training and opportunities to develop your expertise in Salesforce and Pardot. If you are passionate about marketing automation and want to make a direct impact within a dynamic business, we would love to hear from you.

To learn more, please apply with your CV or contact us directly:

• Email: (url removed)
• Telephone: (phone number removed)