Marketing Assistant

West Midlands Combined Authority; Birmingham; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A regional transport authority in Birmingham is seeking an experienced Marketing Assistant. The role involves delivering creative communications and managing campaigns to support the broader communications strategy. The ideal candidate will have experience in marketing, excellent writing skills, and the ability to work both independently and as part of a team. This position is pivotal to enhancing public awareness and engagement with key stakeholders, significantly impacting the West Midlands community.

Benefits

Local Government Pension Scheme

28 days paid annual leave

Healthcare plans

Discounted gym membership

EV car benefit scheme

Qualifications

• Prior experience in a marketing or communications role.
• Ability to work under pressure and manage multiple tasks.
• Flexible approach to work in diverse situations.

Responsibilities

• Deliver multi-channel marketing initiatives and campaigns.
• Monitor and evaluate marketing plans and campaigns.
• Ensure compliance with GDPR in managing customer data.

Skills

Excellent written skills

Excellent interpersonal skills

Organisational skills

Ability to work independently

Proactivity

Attention to detail

Job description

Are you a marketing professional, looking for a new challenge supporting the delivery of effective campaigns within an organisation dedicated to transforming the region? If so, this may be the perfect role for you.

We’re looking for a new member to join our team, where you'll be delivering creative, outcome-focused communications across the region.

Our dynamic and fast-paced Marketing Team is instrumental in raising awareness of the West Midlands Combined Authority (WMCA) and Transport for West Midlands (TfWM), ensuring that the region understands our mission and services. We are seeking an experienced Marketing Assistant to not only manage their own campaigns but to support the wider communications team to deliver the overarching communications strategy, that supports the priorities of the Mayor of the West Midlands.

Our Directorates will rely on you to communicate their vision in an engaging way, to a range of audiences including residents, businesses, and partners. You will be managing campaigns across the WMCA and TfWM, that will make a real difference to the residents of the West Midlands. It will be your responsibility to build strong relationships with key stakeholders to understand their objectives, design, manage and support campaigns effectively, and identify innovative ways of captivating audiences.

We're in search of someone with 360 experience and a genuine passion for marketing, who’s proactive, detail oriented, with a commitment to making a real difference in the West Midlands.

What you will be doing

• Work with colleagues across the communications team, wider organisation and external partners in the delivery of multi-channel marketing initiatives and campaigns that raise awareness of the organisation’s work
• Support team members with monitoring and evaluation of marketing plans and campaigns
• Ensure brand identities for the WMCA, TfWM and associated brands are used appropriately
• Support the development of a range of best practice marketing processes and procedures
• Ensure a digital first approach in all marketing campaign delivery
• Support with day-to-day website updates including content page creation
• Ensure compliance with GDPR in the management of customer data
• Ensure any campaign responsibilities are delivered on time and within budget

What’s essential

• Prior experience in a marketing or communications role
• Working at pace, taking a positive approach to new challenges
• Excellent written skills
• Excellent interpersonal skills and the ability to work as part of a team and independently
• Ability to organise, prioritise and deliver a demanding workload
• A flexible approach and the ability to work effectively in a range of situations and with a diverse range of people
• Enthusiasm and a high degree of initiative and motivation

Location.

The location for this role is 16 Summer Lane with at least 2 days a week spent in the office, Wednesday's and Thursday's.

How to apply.

Applying for a role with WMCA is straightforward. Follow these steps to get started.

1. Create your Careers Account.Register with your name, email address, and a password.
2. Build your Profile.Upload your CV to help populate your career and education details.
3. Write your Supporting Statement. Make sure to address each of the required essential criteria.
4. Submit your application. Do one final check and once complete, click submit.

Anonymised Applications.

Your uploaded CV won’t be visible after submission. Our process is anonymised, and only the information in your profile is used for shortlisting. Be thorough in each section. It’s your chance to showcase your skills and experience.

Using Artificial Intelligence (AI)

We cannot stop anyone from using AI to help write application content. Used right, it can be a great tool. If you choose to use AI, then use it as a helper rather than relying on it wholly to write your application.

Applications that rely too heavily on AI may be rejected during shortlisting. For help on how to write a supporting statement, please visit the FAQs section of our careers site.

Reasonable adjustments.

If you have an accessibility need, disability, or condition that means you might require changes to the application or recruitment process, please get in touch with our Recruitment Team ([e-mail]).

Salary and benefits.

We advertise salary ranges, with new appointments typically starting at the lowest salary point. In exceptional cases, the salary point may be adjusted to secure the best candidate. This approach allows for potential year-on-year salary increases, offering progression and appropriate rewards to employees. Requests for salaries above the maximum advertised range will not be considered.

We offer a comprehensive benefits package that includes:

• Local Government Pension Scheme (one of the most generous pension schemes in the UK).
• Shared Cost Additional Voluntary Contribution scheme where you can build an additional pot of money alongside your pension with contributions exempt from Income Tax and National Insurance contributions (NICs).
• 28 days paid annual leave (with an option to purchase more) + Statutory days.
• EV car benefit scheme
• Healthcare plans.
• Discounted gym membership, will writing, and mortgage advice.
• An option to buy a bicycle, including e-bikes and adapted pedal cycles, at a discounted rate.
• 3 days of paid leave each year to volunteer.
• Interest-free financing through SmartTech to buy the latest technology
• Discounted shopping with over 2,000 big-name retailers, and more. You can now also obtain a Costco membership through the WMCA.
• Boundless unlocks unlimited entry to top-rated UK attractions and loads of extra benefits and discounts.
• Eye Care Scheme, offering a free eye test and a financial contribution towards your glasses.

For more information, please visit the benefits page on our career site.

Why join WMCA?

WMCA is laser-focused on improving the West Midlands, bringing economic growth, jobs, homes, and better journeys to the region. We target local needs where it matters most, ensuring everyone has a job that pays well and has access to safe and affordable places they can call home.

We put people and place at the heart of everything we do, working hand in hand with our partners to direct funding where it's needed most. What you do, really matters. Your expertise will help make a big difference, improving people's lives, every day.

Creating an inclusive workplace.

WMCA holds diversity accreditations, such as the RACE Code Quality Mark, Armed Forces Covenant (Gold status) and has been recognised as one of the Inclusive Top 50 Employers and The Times Top 50 Employers for Women. We’re a Disability Confident Employer with ‘Leader’ status, committed to interviewing applicants with disabilities who meet all the essential role criteria.

We are also proud to be a Ban the Box employer, which means we do not ask about criminal convictions at the initial application stage, and will only ask after an offer is made as part of our onboarding checks, which helps us remove barriers for people with past convictions and supporting fair opportunities for all.

We recognise that certain groups, such as women and people of colour, may be less likely to apply for roles if they feel they do not meet all the requirements. However, we encourage individuals who are passionate about the role and want to make a difference to still apply. We value potential and encourage applicants to highlight their skills, including transferable ones, even if they don't fit the traditional "perfect candidate" mould.

We gladly consider part-time, flexible, and job share arrangements, so please don't let these factors deter you from applying.

Right to Work in the UK

Proof of Right to Work in the UK will be required for all applicants in accordance with UK Home Office requirements, before any employment offer can be confirmed.

Non-UK applicants (excluding Ireland) would be required to hold a relevant Visa from the UK Visas and Immigration (UKVI).