Marketing Analytics Manager

Informa PLC; Milton Heights; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading publishing company based in the UK seeks a Marketing Analytics Manager to join their team. You will support the Marketing team in making strategic data-driven decisions by designing marketing reports and dashboards, conducting analysis for performance insights, and managing junior team members. Ideal candidates will have advanced analytics skills and proven experience with tools such as Power BI and SQL, along with strong communication abilities. This role offers a competitive salary and a flexible working culture.

Benefits

Competitive salary plus 10% bonus

25 days annual leave plus a day off for birthday

Company funded private medical insurance

Pension scheme

Life assurance

Qualifications

• Knowledge in data manipulation and visualisation.
• Experience in SQL and Google Analytics.
• Strong analytical and problem-solving skills.

Responsibilities

• Support the Marketing team with data-driven decisions.
• Create reports and dashboards for marketing performance.
• Conduct analysis to drive marketing performance.

Skills

Data manipulation

Data visualisation

Report creation

Advanced Excel

SQL

Google Analytics

A/B testing

Commercial thinking

Communication skills

Tools

Power BI

Alteryx

Python

R

BigQuery

Marketing Cloud

Sprinklr

Contentsquare

Google Tag Manager

Job description

Overview

Taylor & Francis Group have an exciting opportunity for a Marketing Analytics Manager to join the Marketing Analytics team. We're looking for an individual who has a real curiosity about patterns in data and a passion for turning those patterns into actionable commercial information. This role would suit someone who is highly numerate with exceptional analytics skills, alongside the ability to communicate their insight to the wider business and make commercial recommendations. You'll be kept busy managing some of your own projects as well as supporting the rest of the team in ensuring that the Marketing department have the analytics and insights required to actively support their budget, targets and strategy planning.

Responsibilities

• Supporting the Marketing team to make strategic, data first decisions by:
• Designing and optimising marketing reporting and dashboards, enabling marketers to independently make evidence-based decisions.
• Creating regular reports and presentations for stakeholders on marketing performance and recommendations.
• Supporting A/B test initiatives to enhance conversion rates and customer engagement.
• Conducting analysis and creating actionable insights to drive marketing performance including:
  • Campaign and channel tracking
  • Benchmarking and goal setting
  • Customer behaviour and segmentation
• Developing in-house training for campaign analysis and reporting.
• Source and integrate data for accurate reporting, collaborating with Technology and other analytics teams to define marketing reporting requirements and maintain data quality.
• Line-management of junior members in the team.
• Highly numerate with advanced level Excel.

Qualifications and experience

• Knowledge and experience in data manipulation, data visualisation and report creation, ideally in Power BI.
• Advanced knowledge of Google Analytics.
• Experience in SQL.
• Experience in working with marketing, customer and sales data.
• Experience in A/B testing, knowledge of other statistical modelling techniques.
• A focus on commercial results and making evidence-based decisions.
• Problem solving and strategic thinking ability.
• Outstanding communication and presentation skills to create compelling insights and recommendations at all organisational levels.
• A focus on learning and self-development.
• Experience with the following would be beneficial: Alteryx, Python, R, BigQuery, Marketing Cloud, Sprinklr, Contentsquare, Google Tag Manager.

Benefits

• Competitive salary plus 10% bonus
• An excellent work/life balance with a fantastic, flexible working culture
• 25 days annual leave per year plus a day off for your birthday
• 3 additional discretionary days off during the holiday season at the end of the year
• 4 paid volunteering days each year
• Company funded single cover private medical insurance
• Employee assistance programme - offering 24/7 well-being support
• Share Match - Plan that matches every share purchased with two free shares
• Pension scheme
• Life assurance, plus optical and medical care

Being Yourself at Taylor & Francis If you're excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don't fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life. Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit based factor. We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers Or better yet check out our LinkedIn "Life" Page, highlighting our accomplishments, employees, and company culture. It's also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F.