Marketing Administrator

Honeycomb; Belfast; On-site; GBP 25,000 - 35,000; Full time

Job summary

A credible UK charity is seeking a Marketing Administrator to develop and manage digital fundraising campaigns. Responsibilities include creating engaging content, coordinating fundraising efforts across platforms, and analyzing donor data. Candidates should have experience in digital fundraising and be proficient with tools like Google Analytics and CRM platforms. This is a one-year fixed term role based in Northern Ireland.

Qualifications

• At least a year's experience in digital fundraising or marketing campaigns.
• Strong knowledge of digital platforms including email marketing and Google Ads.
• Confidence using Google Analytics and CRM/DRM platforms.
• Ability to research and analyse funding sources.

Responsibilities

• Support fundraising activities and campaigns from planning to execution.
• Produce engaging content tailored to different audiences.
• Coordinate campaign creative across digital platforms.
• Track supporter engagement and provide financial reports.

Skills

Digital fundraising campaign development

Knowledge of digital platforms

Content writing for digital formats

Organisational skills

Interpersonal skills

Tools

Google Analytics

Mailchimp

Canva

Adobe Photoshop

Salesforce

Job description

Honeycomb Jobs is delighted to be working with a highly credible UK charity in order to secure a Marketing Administrator on a 1 year fixed term.

The Client – This UK-wide charity carries a mission whereby to 'end the harm, abuse and exploitation of older people'. With over 30 years’ experience throughout the provision of services, this credible charity advocates by performing their duty to the legacy of its service users and works to educate the wider public by promoting the prevention of harm via a fully manned helpline alongside wider support services.

The Role

Reporting to the Income Generation and Fundraising Lead, duties will consist of but are not limited to the following: Supporting the work and development of the charity through individual and collective fundraising activities, special projects and general income generation activities. Working with the lead, you will be responsible for designing and delivering effective fundraising campaigns – from planning to inception, through to creative development, audience targeting and performance analysis.

Main duties

• Plan, deliver and evaluate fundraising campaigns, including appeals, donor journeys, social media fundraising, and community giving.
• Produce engaging, emotionally resonant content that is tailored to different audiences and channels.
• Coordinate campaign creative across email, website, social media and advertising platforms.
• Develop and test different formats and approaches to increase supporter conversion and retention.
• Coordinate fundraising content for the website, ensuring pages are user-friendly, up to date and optimised for conversion.
• Collaborate with colleagues across all teams to create informed narrative and ensure consistency in messaging and visual identity.
• Build and optimise email supporter journeys using CRM and email tools (e.g. Donorfy, Mailchimp).
• Track supporter engagement using Google Analytics and CRM data, feeding insights into campaign development.
• Ensure all supporter data is handled securely and in line with GDPR and the organisation's internal policies.
• Provide regular financial and performance reports on fundraising activities.
• Work closely with the wider Income Generation, Brand, and Policy teams to embed income generation across the organisation's fundraising strategy. Work closely with the Frontline Service Team to understand beneficiary need and the charity's delivery models.
• Provide digital support for cross‑organisational campaigns and fundraising initiatives.
• To supervise the work of any fundraising volunteers and provide them with appropriate advice and guidance.
• Travel occasionally across the UK and Ireland as required.

The Person

• At least a year's demonstrable experience of developing and delivering digital fundraising or marketing campaigns with demonstrable results.
• Strong knowledge of digital platforms including email marketing, paid social, and Google Ads.
• Confidence using Google Analytics and CRM/DRM platforms (e.g. Donorfy, Raiser's Edge, Salesforce).
• An understanding of design tools such as Canva, Adobe Photoshop, Illustrator, or similar, plus Microsoft Office.
• Experience writing persuasive content for a range of digital formats and audiences.
• Proven experience of fundraising from trusts, foundations, and sponsored events.
• Knowledge of a range of fundraising techniques, including local and regional fundraising.
• To develop awareness of and explore opportunities with legacies, major donors, and corporate supporters.
• Ability to research and analyse funding sources using a variety of publications and online resources.
• Strong organisational skills – able to manage multiple projects to deadline.
• Awareness of data protection, supporter consent and handling sensitive and confidential information.
• Commitment to inclusive communications and the safeguarding of vulnerable people.
• Strong interpersonal skills with the ability to influence and collaborate across teams.
• Ability to work independently or as part of a team, adapting to changing needs, implementing work programmes to high standards within set timeframes.
• Maintain and grow income from charitable trusts, foundations and statutory sources by developing strong relationships with supporters, submitting timely progress reports in relation to donations, contacts and relationships, coordinating regular meetings.
• A passion for social justice, and an understanding of the challenges facing older people.

Desirable

• Experience in the charity sector, ideally with digital fundraising, campaigning or community engagement.
• Familiarity with accessibility principles in digital design and user experience.
• Experience creating or managing Pay Per Click (PPC) campaigns (e.g. Google Ad Grants).
• Experience tailoring content for under‑represented or hard‑to‑reach audiences.
• Knowledge of the older people's sector, ageism, or domestic abuse issues.

To speak in absolute confidence about this opportunity please send an up to date CV via the link provided or contact Louise Quinn.

If you have a disability which means you require assistance at any stage of the recruitment process, please contact us directly to discuss.

Honeycomb is committed to providing equality of opportunity to all.

Please note, we are receiving a high number of applications and will be unable to shortlist candidates who are not meeting the specific requirements for this role. Due to the high volume of applications, we may be unable to provide individual feedback. We thank you in advance for your understanding.