Market Research Analyst: Local Insights & Fieldwork

Michael Page (UK); United Kingdom; On-site; GBP 40,000 - 60,000; Full time

Job summary

An internationally expanding group is seeking a Market Research Analyst to provide actionable insights supporting growth in consumer and professional offerings. The role involves conducting market research, engaging with field stakeholders, and translating field data into actionable business recommendations. Candidates should have a relevant degree and 2-3 years of experience in field research and data collection, fluency in English and local dialects, and adaptability to diverse markets. Competitive salary and benefits are offered.

Benefits

Competitive Salary and Benefits

Qualifications

• 2 to 3 years of experience in field research, data collection, and report compilation.
• Fluency in English, Twi, and at least one other local dialect.
• Familiarity with the Ghanaian market is a plus.

Responsibilities

• Conduct market research and analysis, including competitor benchmarking.
• Engage directly with local artisans and distributors for insights.
• Compile reports and presentations to communicate findings.

Skills

Field research

Data analysis

Report compilation

Stakeholder engagement

Market knowledge

Education

Bachelor's or Master's degree in Marketing, Business, Economics or related field

Job description

An internationally expanding group is seeking a Market Research Analyst to provide actionable insights supporting growth in consumer and professional offerings. The role involves conducting market research, engaging with field stakeholders, and translating field data into actionable business recommendations. Candidates should have a relevant degree and 2-3 years of experience in field research and data collection, fluency in English and local dialects, and adaptability to diverse markets. Competitive salary and benefits are offered.