Manager, Digital Commerce, Content & Optimisation (EMEA)

Michael Kors; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global fashion brand in London is looking for a Manager, Digital Commerce, Content & Optimisation. This role involves driving e-commerce performance, managing a content calendar, and ensuring excellent user experience across digital platforms. The ideal candidate has 4-5 years of e-commerce experience and is skilled in data analytics and site optimisation. Join a purpose-driven workplace with opportunities for career growth and a diverse culture.

Benefits

Career Growth

Work-Life Balance & Flexibility

Diversity, Equity & Inclusion

Exclusive Employee Perks

Impact & Social Responsibility

Qualifications

• 4-5 years’ experience in e-commerce site merchandising within a fast-paced, international retail environment.
• Strong analytical and data-driven mindset.
• Results-oriented with a focus on site optimisation.

Responsibilities

• Drive performance across all EMEA sites and channels.
• Manage the e-commerce content calendar to ensure timely delivery.
• Analyse content performance for optimization opportunities.

Skills

E-commerce site merchandising

Analytical mindset

Communication skills

Digital storefront management

Cross-functional collaboration

Tools

Adobe Omniture

Content Square

SFCC

Dynamic Yield

Excel

Job description

Job Title: Manager, Digital Commerce, Content & Optimisation (EMEA)

Location: London

Division: MK

Reporting to: Director, Digital Commerce (EMEA)

We have an exciting opportunity for a Manager Content & Optimisation

Department overview:

Established in 2016, the Digital department has steadily grown, driven by an ambitious roadmap and bold revenue goals, all while delivering a best-in-class customer experience.

With a target of €0.5 billion in global digital revenue in the coming years, the brand is heavily investing in digital innovation and customer engagement.

At the heart of this growth is the London-based Digital Commerce team, which manages nine localised transactional websites serving customers in over 50 countries, including the UK, Germany, France, Spain, Italy, Australia, Singapore, India, Poland, and South Africa.

A highly commercial, detail-oriented professional with strong organisational, communication, and management skills, adept at meeting deadlines and multitasking in a dynamic environment.

What You’ll Do:

Operating within a fast-paced, international environment, this role is both hands-on and strategic. It offers a high degree of autonomy and ownership, making it a challenging yet highly rewarding opportunity for a driven digital professional.

This role is built around two key pillars, content management and site optimisation, each equally vital to the success of Michael Kors’ EMEA digital presence.

Optimisation:

• Drive performance across all EMEA sites and channels by optimising the Sales Force Commerce Cloud e-commerce platform and merchandising tools to consistently improve conversion rates.
• Partner with the Director to define and execute the end-to-end Conversion Rate Optimisation strategy, including a robust A/B testing roadmap via the Dynamic Yield Platform to maximise the impact of all available tools and features.
• Foster strong relationships with vendor account managers to pilot innovation, new features, and deliver best-in-class digital customer experiences.
• Leverage data to evaluate site engagement and constantly test and refine site navigation, filters and key interaction points, for enhanced customer experience and performance.
• Optimise on-site search, sort rules, and visual merchandising tactics to improve product discoverability and conversion, while developing scalable playbooks for seasonal execution.
• Deliver regular reporting and post-test analyses to generate actionable insights and inform future optimisation efforts.
• Collaborate proactively with U.S. counterparts to share insights, align on global CRO initiatives, and adopt best practices across regions

Content

• Partner with the Director to define and communicate the seasonal content strategy for Michael Kors EMEA sites, aligning with business priorities and brand direction.
• Manage the e-commerce content calendar to ensure timely planning, communication, and delivery of all web content across key markets.
• Collaborate cross-functionally to execute end-to-end content, supporting key products, seasonal trends, campaigns, and initiatives.
• Align with the Global Content Strategy, while delivering localized, engaging, and relevant content tailored to the EMEA audience
• Create detailed content briefs for design, covering homepage creative, category landing pages, trend edits, seasonal refreshes, evergreen content, promotional messaging, and editorial features.
• Coordinate with design and web production to ensure smooth implementation of content updates and enhancements across all digital touchpoints
• Manage asset trackers and product readiness, to ensure readiness for timely content launches.
• Analyse content performance, identify opportunities for optimization, testing, and continuous strategic improvements

You’ll Need to Have:

• 4–5 years’ experience in e-commerce site merchandising within a fast-paced, international retail environment
• Strong analytical and data-driven mindset, skilled in Adobe Omniture and Content Square
• Results-oriented, with a focus on site optimisation through user behaviour and performance insights
• Excellent communicator and cross-functional collaborator
• Proficient in SFCC with hands-on experience in digital storefront management
• Experienced with personalisation tools including Dynamic Yield, Salesforce, Taggstar, and Bazaarvoice
• Advanced PC skills, including Excel (formulas, pivot tables), PowerPoint, and Word.

MK Perks:

A purpose-driven workplace where you can grow your career, enjoy flexible benefits, and be part of a culture built on inclusion, impact, and recognition.

• Career Growth
• Clear paths for progression, leadership opportunities, and mentorship programs to help you thrive.
• Work-Life Balance & Flexibility
• Support for your well-being with flexible work options and generous time-off policies.
• Diversity, Equity & Inclusion
• Be part of an inclusive culture recognised by Forbes as a Best Employer for Diversity—where diverse talent is empowered to succeed.
• Exclusive Employee Perks
• Enjoy discounts on premium products and luxury brands.
• Impact & Social Responsibility
• Contribute to global and local causes through volunteer days, sustainability programs, and charitable giving.

Benefits

• Pension Contribution
• discount across Capri brands
• 25 days Holiday allowance
• Season Loan Tickets
• Enhanced Maternity and Paternity Pay
• Private Health and Dental
• Gym Discounts