Assistant Store Manager

Four Seasons; Greater London; On-site; GBP 28,000 - 35,000; Full time

Job summary

A prominent fashion brand is seeking an Assistant Store Manager for their London location. This role requires proven experience in fashion retail, strong leadership, and excellent communication skills. As a key member of the team, you will motivate staff to achieve sales targets, ensure exceptional customer service, and maintain operational standards. The position emphasizes coaching and team engagement, making it ideal for driven individuals with a passion for retail management.

Qualifications

• Proven experience as a Retail Assistant Store Manager in fashion retail.
• Experience leading a team of 5 or more employees.
• Ability to manage KPIs and operational tasks.

Responsibilities

• Co-lead and motivate the team to achieve sales targets.
• Deliver outstanding customer service.
• Support recruitment, onboarding, and training of store staff.

Skills

Leadership

Communication

Organisational skills

Customer service

Team motivation

Job description

About KOOKAÏ

KOOKAÏ is an Australian‑owned women’s fashion label known for its confident, feminine and modern aesthetic. Designed exclusively from the Melbourne Head Office, the brand specialises in high‑quality, fashion‑forward pieces at accessible price points, delivered through its global boutiques and online platforms. KOOKAÏ is committed to ethical production, empowering women through style, and operating with passion, innovation, integrity, evolution and teamwork at the core of everything it does.

The Role

We are looking for a commercially minded and inspiring Assistant Store Manager to join our London team. Reporting to the Store Manager, this role is key to supporting store performance, leading a high‑performing team, and delivering exceptional customer experiences. In the absence of the Store Manager, the Assistant Store Manager takes full responsibility for the store, ensuring operations, sales, and team development continue seamlessly.

Key Responsibilities

• Co‑lead and motivate the team to achieve sales targets, KPIs, and operational excellence.
• Deliver outstanding customer service and uphold KOOKAÏ’s Sequence of Service standards.
• Support recruitment, onboarding, training, and succession planning for store staff.
• Assist in stock management, visual merchandising, and store presentation to maximise sales.
• Maintain operational standards including OH&S, loss prevention, and compliance with company policies.
• Drive team engagement through coaching, performance feedback, and incentive schemes.
• Support store administration, reporting, and communication with the Retail Support Office.

Essential Skills & Requirements

• Proven experience as a Retail Assistant Store Manager (fashion retail required).
• Experience leading a team of 5+ employees.
• Strong leadership, organisational, and communication skills.
• Commercially focused with experience managing KPIs, rostering, and operational tasks.
• Product knowledge and ability to follow visual merchandising principles.
• Adaptable, results‑driven, and customer‑ and team‑focused.