Influencer & Social Strategy Lead

Publicis Groupe; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Publicis Groupe, via Influential UK, seeks a Social & Influencer Strategy Manager to shape creator-led work for a major beauty and health client. You’ll transform cultural, consumer and platform intelligence into clear strategies that build brand relevance and measurable growth.

You’ll collaborate with creative, analytics, activation and account teams to connect social, creator, earned and paid activity across brands, influencing pitches, growth and thought leadership.

Qualifications

• Experience developing social/ influencer strategy in agency or brand setting.
• Knowledge of beauty or wellness categories.
• Understanding creator ecosystems and platform trends.
• Ability to translate research into strategic narratives and recommendations.
• Experience using data to inform strategy and optimisation.
• Clear writing and presentation skills with client-facing confidence.
• A collaborative, audience-first approach.

Responsibilities

• Manage integrated social and influencer strategies, from audience research and campaign briefs to creator roles, channel recommendations and measurement.
• Turn audience, cultural, category, competitor and platform insights into credible opportunities for brands.
• Define how creators support different campaign objectives, linking recommendations to clear and measurable outcomes.
• Create persuasive strategic materials, including planning presentations, audience frameworks, creator territories and post-campaign recommendations.
• Contribute to client presentations, workshops and planning conversations, making complex strategic thinking clear and actionable.
• Shape always-on creator models, ambassador programmes, launches and test-and-learn plans across multiple brands.
• Collaborate with analytics, paid social, creative, influencer activation and account teams to improve campaign performance and inform future work.

Skills

Social strategy

Influencer strategy

Creator ecosystems

Audience intelligence

Written & presentation skills

Collaborative approach

Tools

Social listening

Creator discovery

Performance data

Job description

Publicis Groupe, via Influential UK, seeks a Social & Influencer Strategy Manager to shape creator-led work for a major beauty and health client. You’ll transform cultural, consumer and platform intelligence into clear strategies that build brand relevance and measurable growth.

You’ll collaborate with creative, analytics, activation and account teams to connect social, creator, earned and paid activity across brands, influencing pitches, growth and thought leadership.