Director, Global Influencer Campaigns

Publicis Groupe; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Publicis Connected Media UK is seeking an Influencer Account Director to lead ambitious UK and global creator programmes. You’ll translate client objectives into strategies across strategy, social, paid media, production and more, guiding senior teams to deliver impactful campaigns.

You’ll shape influencer work for major brands, strengthen how our influencer offer grows, and partner with cross-functional colleagues to simplify complex briefs and drive measurable outcomes across markets.

Qualifications

• Substantial experience in influencer, creator, social or media agencies, including leadership of complex client work.
• End-to-end influencer delivery experience (creator management, contracting, content approvals).
• Ability to lead senior client conversations, manage expectations and build collaborative relationships.
• Strong commercial judgement across cost planning, scopes of work, budgets and delivery models.
• Experience using measurement and reporting to connect influencer activity with outcomes.
• Knowledge of creator culture, social platforms and emerging formats.
• Proactive approach with the ability to navigate ambiguity and keep work moving.

Responsibilities

• Lead senior client relationships across complex influencer programmes, building trust and clarity from brief to delivery.
• Translate client objectives and audience insights into practical influencer recommendations.
• Set clear operational plans covering responsibilities, milestones and budgets.
• Guide multidisciplinary teams through creator selection, contracting, content development and reporting.
• Oversee campaign quality, scope and performance and resolve delivery challenges.
• Connect influencer activity to KPIs, media plans and business objectives with measurement frameworks.
• Shape pitches and growth opportunities by translating campaign learnings into market opportunities.

Skills

Influencer delivery

Client relationships

Budgeting

Measurement & reporting

Creator culture knowledge

Leadership

Strategic thinking

Job description

Publicis Connected Media UK is seeking an Influencer Account Director to lead ambitious UK and global creator programmes. You’ll translate client objectives into strategies across strategy, social, paid media, production and more, guiding senior teams to deliver impactful campaigns.

You’ll shape influencer work for major brands, strengthen how our influencer offer grows, and partner with cross-functional colleagues to simplify complex briefs and drive measurable outcomes across markets.