Social and Influencer Strategy Manager

Publicis Groupe; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Publicis Groupe, via Influential UK, seeks a Social & Influencer Strategy Manager to shape creator-led work for a major beauty and health client. You’ll transform cultural, consumer and platform intelligence into clear strategies that build brand relevance and measurable growth.

You’ll collaborate with creative, analytics, activation and account teams to connect social, creator, earned and paid activity across brands, influencing pitches, growth and thought leadership.

Qualifications

• Experience developing social/ influencer strategy in agency or brand setting.
• Knowledge of beauty or wellness categories.
• Understanding creator ecosystems and platform trends.
• Ability to translate research into strategic narratives and recommendations.
• Experience using data to inform strategy and optimisation.
• Clear writing and presentation skills with client-facing confidence.
• A collaborative, audience-first approach.

Responsibilities

• Manage integrated social and influencer strategies, from audience research and campaign briefs to creator roles, channel recommendations and measurement.
• Turn audience, cultural, category, competitor and platform insights into credible opportunities for brands.
• Define how creators support different campaign objectives, linking recommendations to clear and measurable outcomes.
• Create persuasive strategic materials, including planning presentations, audience frameworks, creator territories and post-campaign recommendations.
• Contribute to client presentations, workshops and planning conversations, making complex strategic thinking clear and actionable.
• Shape always-on creator models, ambassador programmes, launches and test-and-learn plans across multiple brands.
• Collaborate with analytics, paid social, creative, influencer activation and account teams to improve campaign performance and inform future work.

Skills

Social strategy

Influencer strategy

Creator ecosystems

Audience intelligence

Written & presentation skills

Collaborative approach

Tools

Social listening

Creator discovery

Performance data

Job description

Company description

Publicis Connected Media UK is a fully end-to-end offering that unites media, commerce, CXM, social and data to deliver connected consumerexperiences and drive exceptional business outcomes for our clients.

Powered by Publicis Connected Identity, the UK’s richest people-based data set built on real behaviours, it helps major brands move beyond siloed marketing and make more confident decisions in fast-changing conditions. Those insights truly differentiate our AI and agentic solutions to predict impact, create messaging and reach the right people.

The more than 3500-strong team spans Starcom, Zenith, Spark Foundry, Digitas, Performics, PMX, Epsilon,Lotame,Publicis Commerceand Influential. Publicis Connected Media is part of Publicis Groupe.

Overview

Social & Influencer Strategy Manager

Influential UK, Publicis Groupe

We are hiring a Social & Influencer Strategy Manager to shape creator-led work for a major beauty and health client. You’ll transform cultural, consumer and platform intelligence into clear strategies that build brand relevance, strengthen consumer trust and support measurable growth. Collaborating with creative, analytics, activation and account teams, you’ll help connect social, creator, earned and paid activity across a portfolio of brands. This is an opportunity to influence ambitious work while developing trusted relationships with clients and colleagues.

Responsibilities

What you'll be doing:

• Manage integrated social and influencer strategies, from audience research and campaign briefs to creator roles, channel recommendations and measurement.
• Turn audience, cultural, category, competitor and platform insights into credible opportunities for brands.
• Define how creators support different campaign objectives, linking recommendations to clear and measurable outcomes.
• Create persuasive strategic materials, including planning presentations, audience frameworks, creator territories and post-campaign recommendations.
• Contribute to client presentations, workshops and planning conversations, making complex strategic thinking clear and actionable.
• Shape always-on creator models, ambassador programmes, launches and test-and-learn plans across multiple brands.
• Collaborate with analytics, paid social, creative, influencer activation and account teams to improve campaign performance and inform future work.

Qualifications

Skills we're looking for:

• Experience developing social, influencer, creator, content or communications strategy within an agency, platform or brand environment.
• Knowledge of beauty, personal care, wellbeing, health or related consumer lifestyle categories.
• A strong understanding of creator ecosystems, social platforms, cultural trends and the relationship between paid and organic activity.
• The ability to turn research, data and observations into focused strategic narratives and practical recommendations.
• Experience using social listening, creator discovery, audience intelligence or performance data to inform strategy and optimisation.
• Clear writing and presentation skills, with the confidence to communicate recommendations to clients and colleagues.
• A collaborative, audience-first approach, alongside an interest in contributing to pitches, organic growth and thought leadership.

Additional information

Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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