Influencer & Social Strategy Lead

Publicis Groupe Holdings B.V; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Influential, part of Publicis Groupe, is hiring a Social and Influencer Strategy Manager to turn client challenges into integrated, insight-led strategies. You’ll work across Nestlé brands and global clients from Television Centre in West London, guiding teams across creative, activation, social and media to drive impact.

You’ll lead day-to-day client relationships, translate audience data into actionable recommendations, and mentor junior team members while contributing to pitches and strategic

Qualifications

• Ability to develop clear social and influencer strategies that deliver measurable client outcomes.
• Strong strategic thinking and storytelling, with interest in social media, creators and culture.
• Experience managing client relationships and coordinating integrated projects from brief to delivery.
• Confidence interpreting data and turning insight into practical recommendations.
• Understanding of how social, influencer and media channels work together.
• Knowledge of platforms, measurement approaches and effective social and influencer practices.
• Collaborative and communicative, with clear communication, sound judgement and willingness to share knowledge.
• Willingness to mentor junior team members and contribute to pitches and strategic responses.

Responsibilities

• Develop social and influencer strategies that turn client briefs into clear, compelling recommendations.
• Lead day-to-day client relationships, building trust and providing strategic guidance.
• Bring together audience data, cultural insight and platform trends to identify opportunities for brands.
• Collaborate with creative, influencer activation, social and media teams to develop integrated ideas built for impact.
• Lead ideation sessions and shape relevant, original content ideas across the digital landscape.
• Manage projects from brief through to delivery, establishing responsibilities, milestones, KPIs and reporting.
• Support colleagues and agency growth by sharing knowledge and contributing to pitches and strategic responses.

Skills

Strategic thinking

Social media knowledge

Influencer marketing

Client relationship management

Data interpretation

Cross-functional collaboration

Communication

Mentoring juniors

Job description

Influential, part of Publicis Groupe, is hiring a Social and Influencer Strategy Manager to turn client challenges into integrated, insight-led strategies. You’ll work across Nestlé brands and global clients from Television Centre in West London, guiding teams across creative, activation, social and media to drive impact.

You’ll lead day-to-day client relationships, translate audience data into actionable recommendations, and mentor junior team members while contributing to pitches and strategic