Social and Influencer Strategy Director

Publicis Groupe; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Pension

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Publicis Groupe's Influential UK is seeking a Social & Influencer Strategy Director to shape creator-led strategy for a major beauty and health client. You’ll unite social, creator, earned and paid activity to build brand relevance and drive growth across a portfolio of brands.

Working within Influential UK and the Publicis Groupe network, you’ll translate cultural insights into clear strategies that teams can activate across markets, delivering ambitious, effective work for world‑renowned

Qualifications

• Strong experience developing social, influencer, creator or content strategy within an agency, platform or brand environment.
• Experience with beauty, personal care, wellbeing, health or related consumer lifestyle categories.
• Ability to translate complex information and varied data into insight-led strategic recommendations.
• Confidence building trusted client relationships and presenting to senior stakeholders.
• Collaborative approach to supporting colleagues and elevating strategic thinking and presentation craft.

Responsibilities

• Lead integrated social and influencer strategies, from annual planning to activation principles.
• Turn client challenges and objectives into focused strategic briefs and creative territories.
• Identify opportunities through audience, culture, category and platform insights.
• Define how creators support the full customer journey across awareness to retention.
• Guide senior client conversations and workshops with clear, persuasive thinking.
• Shape always-on creator models and ambassador programmes across multiple brands.
• Collaborate with creative, analytics and activation teams to improve creator selection and reporting.

Skills

Social & influencer strategy

Beauty & health brands

Client management

Executive storytelling

Stakeholder presentation

Job description

Company description

Publicis Connected Media UK is a fully end-to-end offering that unites media, commerce, CXM, social and data to deliver connected consumerexperiences and drive exceptional business outcomes for our clients.

Powered by Publicis Connected Identity, the UK’s richest people-based data set built on real behaviours, it helps major brands move beyond siloed marketing and make more confident decisions in fast-changing conditions. Those insights truly differentiate our AI and agentic solutions to predict impact, create messaging and reach the right people.

The more than 3500-strong team spans Starcom, Zenith, Spark Foundry, Digitas, Performics, PMX, Epsilon,Lotame,Publicis Commerceand Influential. Publicis Connected Media is part of Publicis Groupe.

Overview

Social & Influencer Strategy Director

Influential UK, Publicis Groupe

We are hiring a Social & Influencer Strategy Director to shape creator-led strategy for a major beauty and health client. You’ll bring social, creator, earned and paid activity together to build brand relevance, strengthen consumer trust and deliver measurable growth across a portfolio of brands. Working within Influential UK and the wider Publicis Groupe network, you’ll turn cultural, consumer and platform intelligence into clear strategies that teams can activate across markets. This is an opportunity to help create ambitious, effective work for some of the world’s best-known brands.

Responsibilities

What you'll be doing:

• Lead integrated social and influencer strategies, from annual planning and audience segmentation to creator roles, channel architecture and measurement.
• Turn client challenges, brand objectives and consumer needs into focused strategic briefs, creative territories and activation principles.
• Identify meaningful opportunities through audience, cultural, category, competitor, platform and creator insight.
• Define how creators can support the full customer journey, including awareness, education, advocacy, trial, community, conversion and retention.
• Guide senior client conversations, presentations and workshops, making complex strategic thinking clear, persuasive and actionable.
• Shape always-on creator models, ambassador programmes, product launches and test-and-learn approaches across multiple brands.
• Partner with creative, analytics and activation teams to improve creator selection, paid amplification, reporting, optimisation and future recommendations.

Qualifications

Skills we're looking for:

• Strong experience developing social, influencer, creator or content strategy within an agency, platform or brand environment.
• Experience working with beauty, personal care, wellbeing, health or related consumer lifestyle categories.
• A clear understanding of creator ecosystems, social platforms, cultural trends and the relationship between paid and organic activity.
• The ability to translate complex information and varied data sources into accessible, insight-led strategic recommendations.
• Confidence building trusted client relationships, facilitating planning conversations and presenting to senior stakeholders.
• A thoughtful, collaborative approach to supporting colleagues and raising the quality of strategic thinking, writing and presentation craft.
• Experience with regulated or science-led categories, social listening, audience intelligence, pitches or growth proposals would be valuable, but is not essential across every area.

Additional information

Publicis Mediaoffers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.