Global Influencer Strategy Director

Publicis Groupe; Greater London; On-site; GBP 80,000 - 120,000; Full time

Benefits offered by this job

Work Your World opportunity

Reflection Days

24/7 helpline support

Family Friendly Policies

Flexible Working

Great Local Discounts

Hybrid work model

Job summary

Publicis Groupe is seeking an Influencer Strategy Director in Greater London to elevate social and influencer strategies across global agencies. With 10+ years of experience in influencer marketing, you'll guide best practices, shape compelling narratives, and drive measurable brand impact. The role also emphasizes leadership, creativity, and a deep understanding of Gen Z behaviors. Publicis offers a hybrid work model and comprehensive benefits, focusing on well-being and flexibility.

Qualifications

• 10+ years of experience in influencer marketing, social strategy or cultural consultancy.
• Ability to manage teams with indirect influence in a matrixed organization.
• Deep understanding of internet culture and influencer ecosystems.
• Strong storytelling and presentation skills with senior-level client credibility.
• Comfortable in fast-moving environments and evolving cultural landscapes.

Responsibilities

• Lead social and influencer strategy, aligning with brand frameworks.
• Act as a strategic guardian between brand strategy and influencer execution.
• Elevate social and influencer work quality across agencies globally.
• Shape influencer strategies with ROI and business impact emphasis.
• Stay ahead of cultural and behavioral shifts in influencer strategies.

Skills

Strategic Leadership

Creator & Cultural Intelligence

Social & Influencer Expertise

Connected Media & ROI Thinking

New Business & Commercial Acumen

Creative Collaboration

Job description

Role Overview

We are seeking a culturally fluent, strategically rigorous Influencer Strategy Director to join our global influencer leadership team. This role is central to elevating the quality, effectiveness and strategic impact of social and influencer work across our agencies globally.

Key Responsibilities

• Lead best‑in‑class social and influencer strategy, ensuring alignment with broader brand and communications frameworks.
• Act as the strategic guardian between brand strategy, creative ambition and influencer execution.
• Elevate the quality of social and influencer work across agencies globally, setting clear standards for excellence.
• Partner with markets to upskill strategic capability and challenge outputs to be braver, sharper and culturally relevant.
• Operate as a deep subject matter expert in creators, living and breathing the creator economy across platforms and formats.
• Shape influencer strategies within a connected media ecosystem, articulating how creator activity drives ROI and business impact.
• Stay ahead of cultural, platform and behavioural shifts to future‑proof influencer and social strategies.
• Lead on influencer strategy within Groupe new business pitches, shaping compelling social and creator‑led growth narratives.
• Act as a trusted senior advisor to clients on cultural positioning, social behaviour and influencer effectiveness.
• Contribute to internal and external thought leadership, helping position Publicis Media as a leader in influence and culture.

Qualifications

• Proven experience in influencer marketing, social strategy or cultural consultancy within an agency or brand environment with over 10+ years of experience.
• Ability to work in a highly matrixed organization and successfully manage teams with indirect influence.
• Deep understanding of internet culture, creators, Gen Z behaviours and emerging subcultures along with an understanding of global social and influencer ecosystems and platform dynamics.
• Strategic and creative thinker, able to turn cultural insight into measurable brand impact.
• Strong storytelling and presentation skills, with senior‑level client credibility.
• Comfortable navigating fast‑moving environments and evolving cultural landscapes.
• Strong leadership, project management, and communication skills.

Skills

• Strategic Leadership
• Creator & Cultural Intelligence
• Social & Influencer Expertise
• Connected Media & ROI Thinking
• New Business & Commercial Acumen
• Creative Collaboration

Benefits

Publicis Groupe offers a comprehensive benefits package, including:

• Work Your World opportunity to work anywhere in the world for up to 6 weeks a year.
• Reflection Days – Two additional days of paid leave to step away from routine work and focus on well‑being and self‑care.
• Help@Hand – 24/7 helpline to support you personally and professionally, including remote GPs, mental health support, CBT and wellbeing content.
• Family Friendly Policies – 26 weeks of full pay for maternity, adoption, surrogacy and shared parental leave.
• Flexible Working, Bank Holiday Swap & Birthday Day Off – Additional day off for your birthday from the first day of employment.
• Great Local Discounts – Membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
• Hybrid work model – full‑time employees are office‑based four days during the working week.

Inclusive Recruitment

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness, and disclosing this information will not impact your treatment in our process.