Hybrid ROAS-Driven Paid Media Manager

Experian; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global data and technology company is seeking a Digital Marketing Manager to drive awareness and acquisition through various advertising channels. Key responsibilities include managing performance marketing campaigns, building business cases for investment, and collaborating across teams to ensure effective messaging and user experience. The ideal candidate will have proven experience in managing campaigns, a deep understanding of digital metrics, and excellent project management skills. This role offers a flexible hybrid working environment and a comprehensive benefits package.

Benefits

Hybrid and flexible working

Great compensation package and discretionary bonus plan

Core benefits including pension and healthcare

25 days annual leave with the option to purchase more

Qualifications

• Proven experience managing performance marketing campaigns across Paid Search, Display, and Meta.
• Deep understanding of digital media metrics and attribution.
• Experience managing budgets and optimising for Return on Ad Spend (ROAS).
• Ability to present compelling business cases to senior stakeholders.
• Familiarity with A/B testing and audience segmentation.
• Excellent project management skills.

Responsibilities

• Plan, execute, and optimise paid media campaigns across Google Search and Display.
• Build business cases for increased investment in paid media with ROI modelling.
• Lead development of creative assets, managing both in-house and external resources.
• Identify new channels and formats to improve campaign performance.
• Work with analytics and product teams to align messaging and experience.
• Deliver performance reports and insights highlighting opportunities for growth.

Skills

Performance marketing

Digital media metrics

Project management

A/B testing

Audience segmentation

Conversion rate optimisation

Tools

Google Ads

Meta Ads Manager

Google Analytics

Job description

A global data and technology company is seeking a Digital Marketing Manager to drive awareness and acquisition through various advertising channels. Key responsibilities include managing performance marketing campaigns, building business cases for investment, and collaborating across teams to ensure effective messaging and user experience. The ideal candidate will have proven experience in managing campaigns, a deep understanding of digital metrics, and excellent project management skills. This role offers a flexible hybrid working environment and a comprehensive benefits package.