Healthcare Content Strategy Lead — Brand & Growth

HCA HEALTHCARE UK; City of Westminster; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading healthcare provider in the UK is seeking a Content Strategy Manager to shape and execute marketing and content strategies. This role involves multi-channel content planning, crafting compelling messages, and leading a high-performing team. Candidates should have over 7 years of experience in content strategy and marketing, with strong project management skills. This is a pivotal opportunity to influence decision-making and contribute to the organization's growth and reputation.

Benefits

25 days holiday plus bank holidays

Private Healthcare Insurance

Private pension contribution

Season Ticket Loan

Cycle to Work scheme

Group Life Assurance

Critical illness cover

Enhanced Maternity and Paternity pay

Corporate staff discount

Flexible health and lifestyle benefits

Qualifications

• 7+ years’ experience in content strategy, content marketing, or editorial management.
• Proven ability to develop and execute multi-channel content strategies.
• Excellent written and verbal communication skills with strong strategic thinking.
• Experience influencing senior executives and managing cross-functional teams.
• Strong project management and organizational skills in a fast-paced environment.
• Understanding of marketing channels, analytics, and healthcare compliance standards.

Responsibilities

• Develop and implement integrated content strategies that meet business goals and enhance brand reputation.
• Craft and refine key messages and narratives for diverse audiences.
• Lead multi-channel content planning and manage editorial calendars.
• Collaborate with marketing leads to translate campaign briefs into content plans.
• Advise senior leadership on communication opportunities and best practices.
• Establish and track content KPIs, using insights to optimize performance.

Skills

Content strategy

Content marketing

Editorial management

Written communication

Strategic thinking

Project management

Organizational skills

Healthcare compliance

Education

Degree in Marketing, Communications, or related field

Job description

A leading healthcare provider in the UK is seeking a Content Strategy Manager to shape and execute marketing and content strategies. This role involves multi-channel content planning, crafting compelling messages, and leading a high-performing team. Candidates should have over 7 years of experience in content strategy and marketing, with strong project management skills. This is a pivotal opportunity to influence decision-making and contribute to the organization's growth and reputation.