Head of Trade Strategy

Glanbia plc; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading nutrition company is seeking a Head of Trade Strategy in London to lead its Category, Trade, and Shopper strategies across various channels. This hands-on leadership role focuses on driving profitable growth through trade marketing and category partnerships. The ideal candidate will have strong experience in category management and trade marketing within an FMCG environment. The position offers hybrid working arrangements and a competitive compensation package including staff discounts and health benefits.

Benefits

Competitive salary

Health and dental plan

Generous family leave policy

Staff discounts

Qualifications

• Proven experience in Category Management, Trade Marketing, or RGM within an FMCG environment.
• Demonstrated success in developing and executing growth strategies.
• Strong understanding of customer engagement in the UK retail landscape.

Responsibilities

• Lead the development and execution of Trade Strategy.
• Build and embed new trade marketing processes and tools.
• Develop and implement RGM frameworks for sustainable growth.

Skills

Category Management

Trade Marketing

Revenue Growth Management

Retail Landscape Knowledge

Leadership Skills

Analytical Mindset

Job description

Head of Trade Strategy

Glanbia

Join this dynamic team focused on delivering better nutrition for every step of life’s journey

The Opportunity

The Head of Trade Strategy will play a pivotal role in shaping the future of Glanbia Nutrition UK’s commercial success. This position will lead the development and execution of the UK Category, Trade, Shopper and Revenue Growth Management (RGM) strategy across all channels — including Grocery, Convenience, E-Commerce, Speciality and Health & Fitness.

This is a highly strategic and hands‑on leadership role, responsible for driving profitable growth through best‑in‑class trade marketing execution, category partnerships, and data‑led commercial decision‑making. The successful candidate will also be tasked with building and embedding new trade marketing capability within the UK business from the ground up.

Responsibilities

Strategic Leadership

• Lead the development and execution of Glanbia Nutrition UK’s Category, Trade Marketing, Shopper and RGM strategy across all key channels.
• Partner with the Commercial Director and Sales Leadership Team to shape and deliver the annual commercial plan.
• Build and embed new trade marketing processes, tools and capabilities to enhance in‑market execution and ROI.
• Champion a data‑driven, shopper‑centric approach to all commercial decisions.

Category Management & Customer Engagement

• Play a leading role in forming and developing category partnerships with our priority customers to drive joint business growth and category leadership.
• Lead and develop the category team to use shopper insights, market data, and trends to influence retailer strategies, space, and ranging decisions.
• Represent the voice of the shopper and category internally and externally, ensuring our plans create value for both customers and consumers.

Revenue Growth Management (RGM)

• Develop and implement RGM frameworks and plans to deliver sustainable, profitable growth.
• Optimize price pack architecture (PPA), promotional strategy, and trade investment efficiency across channels.
• Work collaboratively with Finance and Sales to ensure clear ROI measurement and commercial discipline.

Trade Marketing & Execution

• Support the Trade & Shopper team to translate brand plans into effective shopper marketing and trade activation plans across Grocery, Convenience, Online and AFH channels.
• Deliver outstanding execution at the point of purchase, driving visibility, conversion, and brand salience.
• Manage the annual trade calendar, ensuring alignment between brand priorities and customer activation cycles.

Team Leadership

• Build, lead, and develop a high‑performing team across Category, Trade Marketing and RGM.
• Create a culture of collaboration, accountability and continuous improvement.
• Support capability development across the wider commercial team.

The Skills you will bring to the team

• Proven experience in Category Management, Trade Marketing, or RGM within an FMCG or Consumer Goods environment.
• Demonstrated success in developing and executing category and shopper strategies that drive growth.
• Strong understanding of UK retail landscape and customer engagement (Grocery, Convenience, E‑Commerce).
• Experience in trade investment management and promotional effectiveness.
• Strong commercial acumen with the ability to balance strategic thinking and operational execution.
• Excellent leadership, influencing and communication skills across all levels.
• Proven experience in developing a high performing team.
• Experience in Nutrition, Health, or Sports categories with previous experience in building trade or category functions from scratch is desirable.
• Analytical mindset with strong knowledge of Nielsen/IRI/Kantar and retailer insight tools preferable.

If you think you have what it takes, but don't necessarily meet every single point on the job description, please apply!

Where and how you will work

The opportunity will be based in London with hybrid working arrangements available through our Smart working model which allows you a greater choice in how you work and live, giving you a better work‑life balance.

What we would like to offer you!

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary.

About Glanbia

The Glanbia Group comprises three divisions: Glanbia Performance Nutrition, Glanbia Nutritional's, and Joint Ventures. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 6,000 people, work with global food and beverage companies, and sell our award‑winning and market‑leading products in 130 countries worldwide.

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

At Glanbia, our culture celebrates individuality, knowing that together we are more.