Head of Social & Content

THG; City of Westminster; On-site; GBP 40,000 - 60,000; Full time

Job summary

A global ecommerce leader is seeking a dynamic individual to oversee their social content strategy, driving engagement and commercial impact across multiple platforms. You'll develop a comprehensive content calendar, partner with creative teams for brand alignment, and track performance via KPIs. This role involves inspiring a team to collaborate effectively and innovate in social commerce. An exciting opportunity for those passionate about content and community engagement in the beauty and nutrition sectors.

Benefits

25 days annual leave plus bank holidays

Enhanced maternity and paternity pay

Access to well-being support and gym

Staff discounts on THG brands

Salary sacrifice scheme for personal tech

Qualifications

• Experience in leading social and content strategies.
• Ability to establish and track KPIs.
• Experience in building high-performing teams.

Responsibilities

• Own the global social & content strategy.
• Manage the always-on content calendar.
• Establish and track KPIs across content performance.

Skills

Social commerce innovation

Content management

Performance marketing collaboration

Team leadership

Job description

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you'll go further, faster. What are you waiting for? THG Beauty : We know that beauty isn't one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online. THG Beauty's breadth of relationships is unique to the beauty market; it engages coronary with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry's digital strategic leader.

Strategy & Vision

• Own the global social & content strategy, ensuring consistency of tone, aesthetic, and positioning across all touchpoints.
• Oversee LF's content ecosystem transformation, reimagining editorial, video, user-generated content_Static,િયલ_ la&? Actually reading entire: 'Oversee LF's content ecosystem transformation, reimagining editorial, video, user-generated content, creator partnerships & potential 3rd party tech integration into a connected platform.
• Champion innovation in social commerce (TikTok Shop, Instagram Shop, emerging platforms) as growth drivers.

Content Leadership

• Develop and manage the always-on content calendar, aligned to trading cycles, campaigns, and brand priorities.
• Partner with Creative Director to ensure content delivers on brand guidelines and elevates LF's elevated & consistent positioning and across all touchpoints.
• Build formats across short-form video, live commerce, editorial features, and community content.

Performance & Commercial Impact

• Establish and track KPIs across reach, engagement, community growth, EMV, and attributable sales.
• Translate insights into optimisation and innovation.
• Partner with Performance Marketing to ensure content drives full-funnel impact (awareness conversion).

Leadership & Team Development

• Build, inspire, and manage a high-performing social and content team.
• Foster collaboration with Brand, PR & Talent, Ecommerce, and Creative.
• Role model LF's values and embed a culture of agility and creativity.

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don't want to work on your birthday? We don't either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus passalan from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Access to on-site barber.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
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THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.