Head of Marketing — Fan-Driven Football Media

Fanalysis; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A dynamic sports tech startup in Greater London is seeking a Head of Marketing to lead their branding and marketing initiatives. This senior leadership role involves developing comprehensive strategies to grow the user base while ensuring brand consistency across channels. The ideal candidate has over 7 years of experience, especially within high-growth environments and a deep understanding of football culture. Join a passionate team and redefine fan engagement within the sports industry.

Qualifications

• 7+ years of experience in marketing, especially with consumer apps.
• Experience with organic, paid, and CRM marketing strategies.
• Strong understanding of football culture and fan behavior.

Responsibilities

• Develop and lead a full-funnel marketing strategy.
• Oversee multi-channel marketing efforts including social and email.
• Build and manage a high-performing marketing team.
• Define and report on key performance metrics.

Skills

Marketing strategy

Community building

Performance marketing

CRM management

Leadership

Fluency in GA4, Mixpanel, Amplitude

Influencer marketing

Tools

GA4

Mixpanel

Amplitude

Hubspot

Job description

A dynamic sports tech startup in Greater London is seeking a Head of Marketing to lead their branding and marketing initiatives. This senior leadership role involves developing comprehensive strategies to grow the user base while ensuring brand consistency across channels. The ideal candidate has over 7 years of experience, especially within high-growth environments and a deep understanding of football culture. Join a passionate team and redefine fan engagement within the sports industry.