Head of Marketing - D2C Ecommerce

Blu Digital; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A growing UK-based Ecommerce brand seeks a Head of Marketing to join their team in London. You will lead customer acquisition strategies, manage budgets, and build relationships with partners to drive growth. This role demands strong skills in both digital and offline marketing channels, as well as effective stakeholder management.

Qualifications

• Experience in both digital and offline performance channels.
• Ability to work with internal and external stakeholders.
• Confident in managing budgets effectively.

Responsibilities

• Develop and execute customer acquisition strategies across channels.
• Manage the budget to ensure smart investment and effective spending.
• Nurture relationships with existing brand and affiliate partners.

Skills

Customer Acquisition

Digital Marketing

Budget Management

Stakeholder Management

Analytical Skills

Creative Problem Solving

Job description

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Head of Marketing - D2C Ecommerce, London

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Client:

Blu Digital

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

368638ac0bf3

Job Views:

44

Posted:

22.06.2025

Expiry Date:

06.08.2025

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Job Description:

Head of Marketing - D2C Ecommerce
London

My client, a growing UK-based Ecommerce brand, is seeking an experienced Head of Marketing to join their team, reporting directly to the CMO, with the opportunity to scale the team as the business grows.

You will develop and execute customer acquisition strategies across digital and offline channels, focusing on attracting high-quality, new customers. You will manage the budget to ensure smart investment and effective spending, while nurturing relationships with existing brand and affiliate partners to drive repeat business. As the business expands, you’ll help scale acquisition efforts into new geographies. You’ll work closely with the wider marketing team to optimize site traffic and improve conversion rates.

A solid understanding of both digital and offline performance channels is essential. You should be confident working with internal and external stakeholders, analytically minded to ensure efficient budget use, and creative in solving challenges as they arise.

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