Head of Marketing & Student Recruitment

Deka Minas (Pty) Ltd; Derry/Londonderry; On-site; GBP 59,000 - 90,000; Full time

Job summary

A leading educational institution is seeking a Head of Marketing and Student Recruitment to oversee the marketing and recruitment strategy, ensuring a strong brand presence across all channels. The role involves strategic leadership, managing partnerships, and achieving enrolment targets. Candidates must have a Master's degree and at least 7 years of experience in marketing communications or student recruitment. This position is based in Doha, Qatar.

Qualifications

• Minimum 7 years’ experience in mid- to senior-level management in marketing communications, student recruitment, sales or business development.
• Experience within higher education or training institutions is preferred.

Responsibilities

• Develop and oversee marketing collateral to enhance brand visibility.
• Lead recruitment strategies to achieve enrolment targets.
• Manage the Marketing Communications and Business Development teams.
• Monitor performance against KPIs and recruitment targets.
• Prepare presentations to stakeholders to maximize applications.

Skills

Time management

Strategic thinking

Communication skills

Interpersonal skills

Social media proficiency

Microsoft Office

Arabic language

Education

Master's degree in Business Studies, Marketing, Journalism, Public Relations, Communications or related discipline

Job description

Please note this position is based in Doha, Qatar.

The Head of Marketing and Student Recruitment is responsible for leading and executing the institution’s marketing, communications, and student recruitment strategy. The role ensures a strong, consistent brand presence across all channels while driving student enrolment through targeted recruitment, engagement, and promotional activities.

This position provides strategic, tactical, and analytical leadership to the Marketing and Student Recruitment teams, ensuring recruitment targets and KPIs are achieved. The role involves close engagement with governmental authorities, ministries, corporate clients, and strategic partners to generate and secure a strong pipeline of prospective students.

Key Relationships

• Reports to: President

• Collaborates with: Executive Leadership Team, Department Heads, Shared Services Teams

Key Responsibilities Marketing & Brand Management

• Develop, manage, and oversee all marketing collateral, including:

  • Social media platforms

  • Website content

  • Videos and digital assets

  • Printed materials (brochures, newsletters, annual reports)

  • Photo libraries, exhibitions, and display materials

• Strategically define, plan, execute, and monitor marketing communication plans to enhance brand visibility and awareness.

• Liaise with external agencies, suppliers, and service providers as required.

• Support and coordinate exhibitions, events, and promotional activities.

Student Recruitment & Business Development

• Lead and execute recruitment strategies to achieve enrolment targets and KPIs.

• Engage with corporate clients, ministries, and governmental agencies to secure enrolments.

• Establish, manage, and monitor strategic partnerships to ensure performance objectives are met.

• Develop and maintain relationships with key employers to create opportunities for:

  • Student enrolment

  • Internships and work placements

  • Training and development initiatives

• Network across Qatar to maximize recruitment and partnership opportunities.

Leadership & Team Management

• Lead, plan, and manage the Marketing Communications and Business Development teams.

• Allocate workloads, manage priorities, and ensure high-quality deliverables.

• Provide guidance, coaching, and performance management for team members.

• Ensure confidentiality and responsible handling of sensitive information.

Reporting & Performance Management

• Prepare and submit weekly and monthly recruitment and business development reports.

• Track performance against agreed KPIs and recruitment targets.

• Present updates and recommendations to senior management.

Presentations & Stakeholder Engagement

• Prepare and deliver presentations to corporate entities, ministries, and stakeholders.

• Promote academic programmes and institutional offerings to maximize applications and enrolments.

General Responsibilities

• Undertake additional duties as required by management, including potential teaching responsibilities within the post holder’s area of expertise.

Key Competencies

• Strong time management and task prioritisation skills

• Creative and strategic thinking

• Excellent written and verbal communication skills

• Strong interpersonal and stakeholder engagement abilities

• Ability to work independently and collaboratively

• Proficiency in social media platforms (Facebook, Twitter/X, YouTube, LinkedIn) and blogging tools

• Strong working knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint)

• Arabic language skills are an advantage

Qualifications & Experience

• Master’s degree in:

  • Business Studies

  • Marketing

  • Journalism

  • Public Relations

  • Communications

  • or a related discipline

• Minimum 7 years’ experience in mid- to senior-level management within:

  • Marketing communications

  • Student recruitment

  • Sales or business development

• Experience within higher education or training institutions is preferred