Head Of Marketing Analytics

Michael Page; Leeds; Hybrid; GBP 75,000; Full time

Job summary

A growing B2B services firm in the Greater Leeds area is seeking a Head of Marketing Analytics to lead the marketing data strategy. The successful candidate will drive insights that enhance decision-making, team management, and campaign performance. Candidates should possess strong SQL skills and experience with BI tools. A competitive salary of up to £75,000 is offered alongside hybrid working. This role allows for significant impact on a growing international framework.

Benefits

Competitive salary up to £75,000

Hybrid Working

Opportunity for international development

Qualifications

• Approximately 5+ years' experience in data and analytics, supporting lead generation.
• Proven leadership experience in marketing analytics and business intelligence.
• Experience in high growth organizations, preferably PE-backed SME.

Responsibilities

• Define and deliver the marketing intelligence roadmap.
• Enhance customer data through acquisition and quality initiatives.
• Lead customer insight and analytics to optimize strategies.

Skills

Leadership in marketing analytics

Strong SQL skills

Experience with BI tools (Power BI, Google Data Studio)

CRM and marketing automation knowledge

Customer segmentation expertise

Tools

Salesforce

Dynamics

HubSpot

Job description

The Head of Marketing Analytics role leads the organisation's marketing data strategy, transforming customer and performance data into actionable insight that drives smarter decision-making, lead generation, and revenue growth. The role owns customer insight, segmentation, analytics, and data-led campaign activation, while leading a team and championing a strong data-driven culture across the business.

Client Details

Our client are a fast growing B2B services firm based in the Greater Leeds area. With a strong presence in the UK, and ambitions to continue to grow across Europe, they are heavily investing in their marketing & data team to create higher quality campaigns.

Description

Key responsibilities for the Head of Marketing Analytics role will include:

• Take ownership of the Marketing Data strategy - Define and deliver the marketing intelligence and insight roadmap, ensuring data underpins marketing and commercial decision-making at every level.
• Enhance and enrich customer data - Lead data enrichment, acquisition, and quality improvement initiatives to strengthen the depth, accuracy, and usability of the customer database.
• Lead customer insight and analytics - Analyse customer behaviour, feedback, and churn to inform acquisition, retention, and lifecycle optimisation strategies.
• Enable data-led campaign activation - Create and manage high-quality, compliant data lists for outbound marketing campaigns, and email activity to drive lead generation and conversion.
• Deliver performance reporting and ROI insight - Build and maintain dashboards and reporting frameworks that provide clear visibility of campaign effectiveness, segment performance, and market trends.
• Leading and developing a high-performing team - Manage, coach, and grow a team of analysts and insight specialists, ensuring timely delivery of actionable intelligence at scale.
• Partner across the organisation - Collaborate closely with marketing, sales, operations, customer, and technology teams to translate insight into executable strategies and measurable outcomes.

Profile

A successful Head of Marketing Analytics candidate will have the below experience:

• Approximately 5+ years' experience in data and analytics, including experience supporting lead generation or demand creation activity
• Proven leadership experience across marketing analytics, business intelligence, customer insight, and marketing operations
• A background in working for a fast-paced, high growth organisation.
• Previous experience in a PE-backed SME company would be advantageous.
• Strong SQL skills, with the ability to interrogate and manipulate complex datasets
• Hands-on experience with BI and visualisation tools such as Power BI or Google Data Studio
• Practical knowledge of CRM and marketing automation platforms, these may include Salesforce, Dynamics, HubSpot. Transferable CRM experience will be considered.
• Strong expertise in customer segmentation, campaign targeting, and CRM data management
• Demonstrated success designing and delivering data-led marketing campaigns that directly support telemarketing or inside sales teams
• Deep technical capability in analytics platforms, data modelling, statistical analysis, and insight generation
• A commercial approach, with a clear ability to link insight to revenue, ROI, and business outcomes

Job Offer

On offer for the successful applicant:

• A competitive salary up to £75,000
• Hybrid Working
• An opportunity to develop a new role at an international level