Head of Marketing

Fanalysis Limited; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A fast-growing sports app startup is seeking a Head of Marketing to shape the brand and drive user growth. This senior leadership position involves leading comprehensive marketing strategies, overseeing multi-channel efforts, and building a passionate team. Ideal candidates will have over 7 years of marketing experience in consumer apps, along with a deep understanding of fan culture. Join us in transforming fan-driven football media.

Qualifications

• 7+ years of experience in marketing, specifically with consumer apps.
• Proven success in delivering marketing strategies across various channels.
• Solid understanding of community engagement and fan behaviour.

Responsibilities

• Develop and lead a full-funnel marketing strategy.
• Manage internal hires, freelancers, and agency partners.
• Build brand consistency across all channels.

Skills

High-growth marketing experience

Community building

CRM strategy

Analytical skills

Collaboration

Tools

GA4

HubSpot

Mixpanel

Job description

Overview

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Head of Marketing at Fanalysis

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We're building the go-to app for real football fans - a central home where trusted and passionate supporters can share their voices, insights, and emotions with clarity, cutting through punditry and the noise of fragmented social media

Founded by Michael McIntyre and Gary Neville, we're already partnering with Sky Sports to amplify the perspectives of those who live and breathe the game, bringing authentic fan opinion to millions of viewers.

Having closed our seed round with personal backing from some of the world's most exceptional venture investors, we're now focused on building the team, app, and data platform that will power Fanalysis.

This is a thrilling opportunity to join our founding team and play a pivotal role in shaping the future of fan-powered football media.

We're looking for a Head of Marketing to lead the growth, voice, and visibility of Fanalysis. You'll shape our brand from the ground up, driving fan adoption, building emotional connection, and making sure our message reaches the right people in the right moments.

This is a senior leadership role, reporting directly to the CEO, where you'll own everything from strategy to execution. You'll lead our social, community, CRM, influencer, and PR efforts and manage performance across all channels, from organic growth to retention campaigns.

You'll be building a brand with heart, humour, and data at its core and helping to define what modern football marketing can look like when the fans are in charge.

Responsibilities

• Develop and lead a full-funnel marketing strategy to grow our user base and deepen engagement
• Oversee all channels; social, email, SMS, content, PR, influencers - ensuring consistent tone, quality, and performance
• Collaborate closely with product, partnerships and community teams to drive app downloads, usage, and retention
• Work with TV, digital, and media partners to bring fan sentiment into high-profile moments and storylines
• Own CRM strategy across email and SMS, from onboarding flows to reactivation campaigns
• Build out and lead a high-performing team, managing internal hires, freelancers, and agency partners
• Champion our tone of voice and ensure the Fanalysis brand is consistent across every touchpoint
• Define and report on key performance metrics; from CAC and LTV to DAUs, community engagement, and retention
• Continuously test, learn, and optimise creative, channels, and messaging
• Act as the voice of the fan inside the company, keeping us rooted in supporter culture and behaviour

About You

• You'll have 7+ years' working in marketing, with proven success in high-growth consumer apps or community-driven platforms
• You've owned and delivered strategy across organic, paid, and CRM channels
• You're comfortable working at both brand and performance ends of the spectrum, able to build love and drive numbers
• You've worked with or alongside PR teams, influencers, and broadcasters and understand how to create moments that land
• You know how to build a community and turn users into loyal, active advocates
• You're fluent in tools like GA4, Mixpanel, Amplitude, Looker, Braze, Hubspot, or similar and confident building out dashboards or reports
• You're a natural leader who is collaborative, energetic, and happy rolling your sleeves up when needed
• You're plugged into football culture and fan behaviour, you're in front of it all, from the memes to the meltdowns
• Bonus if you've worked in sport, media, or a startup with a strong editorial or emotional identity