Head of Marketing

Springer Nature; Chester; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading global publisher is seeking a Head of Marketing in Chester to drive strategic development and execution of marketing initiatives. The role focuses on transitioning to digital-first strategies, leveraging AI technology for engagement and retention. The ideal candidate will have experience in marketing leadership within the healthcare or pharma sectors, with a strong emphasis on data-driven decision-making. This position offers a hybrid work model and a chance to lead a dedicated team committed to innovation.

Benefits

Inclusive culture

Diversity initiatives

Career development opportunities

Qualifications

• Experience in marketing leadership within healthcare, pharma, or medical communications.
• Proven track record in digital marketing and campaign management.
• Strong project management skills managing budgets and timelines.

Responsibilities

• Develop and implement annual marketing strategy aligned with business goals.
• Lead and mentor the marketing team fostering creativity and accountability.
• Oversee multi-channel campaigns ensuring alignment with objectives.

Skills

Marketing leadership

Digital marketing

Project management

Analytical mindset

Communication skills

Education

Bachelor’s degree

Advanced degree in life sciences, business, or marketing

Tools

CRM

AI marketing tools

Automation platforms

Job description

Job Title: Head of Marketing

Location: Chester, London or Utrecht (Hybrid)

Full Time, Permanent

About Springer Nature

Springer Nature is one of the leading publishers of research in the world. We publish the largest number of journals and books and are a pioneer in open research. Through our leading brands, trusted for more than 180 years, we provide technology-enabled products, platforms and services that help researchers to uncover new ideas and share their discoveries, health professionals to stay at the forefront of medical science, and educators to advance learning. We are proud to be part of progress, working together with the communities we serve to share knowledge and bring greater understanding to the world. For more information, please visit about.springernature.com and @SpringerNature.

About International Health

International Health covers 2 brands: Springer Health+ and Adis+.

Springer Health+ is a leading global medical communications and education provider. Working in partnership with pharmaceutical companies and key opinion leaders. At Springer Health+, we see beyond the data – we see the people behind every breakthrough. We do more than help experts across the medical community keep up with science; we help them move it forward, making healthcare smarter and more human.

Adis+ are a portfolio of medical journals publishing research on drugs and related therapeutic or diagnostic interventions, supporting the medical research community as well as the pharmaceutical and biotech industry.

About the Role

The Head of Marketing at International Health will lead the strategic development and execution of marketing initiatives across our international health pillars. This role is pivotal in driving the transition from traditional marketing approaches to digital-first strategies—including the integration of AI-powered tools—while ensuring strong user engagement, retention, and conversion aligned with International Health’s business growth objectives.

They will lead a team of Marketing and Audience Engagement Managers, along with marketing analytics specialists, driving innovation, collaboration, and excellence in campaign strategy and execution.

The ideal candidate is a strategic thinker, a hands‑on leader, and a passionate advocate for data‑driven, customer‑centric marketing.

Role Responsibilities

Strategic Leadership

• Develop, implement and monitor International Health’s annual marketing strategy, budget and plan, aligned with business goals and stakeholder input.
• Define how success will be measured e.g., user acquisition, engagement rates, campaign ROI, brand awareness.
• Lead the evolution of International Health’s brand positioning and marketing collateral.
• Drive innovation in marketing tactics, including AI, automation, and personalization.
• Proactively provide management with updates on marketing activities, ROI and budget.

Team & Campaign Management

• Lead, mentor, and develop the marketing team, fostering a culture of creativity, accountability, and continuous learning.
• Oversee planning and execution of multi-channel campaigns, ensuring alignment with audience needs and business objectives.
• Coordinate with external agencies and internal teams to deliver campaigns on time and within budget.
• Emphasize international scope and cultural sensitivity in marketing approaches.

Audience & Market Insights

• Champion the use of HCP insights and market research to inform strategy and optimize engagement.
• Ensure the team is trained and sensitized to audience needs and behaviours.

Performance & Analytics

• Collaborate with the analytics team to evaluate campaign performance and generate actionable insights.
• Promote a data-driven culture where reporting and optimization are integral to campaign success.

Stakeholder Engagement

• Maintain strong relationships with leaders of our Pillars, Digital team, Project Management, broader Health Pillar and other internal and external stakeholders.
• Emphasize on collaboration between different teams to ensure integrated marketing efforts.
• Ensure marketing efforts support sales initiatives and reflect client and customer feedback.

Innovation & Technology

• Stay abreast of emerging marketing trends, tools, and technologies.
• Encourage experimentation and adoption of best practices across the team.

Experience, Skills & Qualifications

Essential

• Bachelor’s degree
• Demonstrable experience in marketing leadership, ideally within healthcare, pharma, or medical communications.
• Proven track record in digital marketing, campaign management, and team leadership.
• Strong project management skills with experience managing budgets and timelines.
• Proficiency in marketing technologies (e.g., AI, CRM, automation platforms, SEO, social media).
• Excellent communication, presentation, and stakeholder management skills.
• Analytical mindset with the ability to interpret data and translate insights into strategy.
• Creative thinker with a passion for innovation and continuous improvement.

Desired

• Advanced degree in life sciences, business, or marketing preferred.

#LI-RP1

Note for candidates in the Netherlands: As per our local policy, please be aware that this role will be open only for internal candidates within the first 2 weeks. Afterwards, external applications will be progressed.

At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent. Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion

If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation.

For more information about career opportunities in Springer Nature please visit https://careers.springernature.com/