Head of Experiential Hybrid Berkshire

Oneilsrecruitment; Essex; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading marketing firm is seeking a Head of Experiential to redefine brand experiences through innovative campaigns. This role focuses on transforming retail marketing, driving business growth, and leading a dynamic team. Ideal candidates will have proven experience in leading retail-focused teams, a blend of creativity and strategy, and the ability to work with senior stakeholders. Join us to create unforgettable shopping experiences and elevate brands in a digitally evolving landscape.

Qualifications

• Proven experience leading high-impact experiential or retail-focused teams.
• A unique blend of creativity and strategic thinking for delivering results.
• Strong track record of winning new business and growing client accounts.
• Deep understanding of retail landscape and shopper psychology.
• Confidence in working with senior stakeholders.

Responsibilities

• Transform traditional retail marketing into elevated experiences.
• Drive new business opportunities and develop existing relationships.
• Be the authority on shopper behaviour and retail trends.
• Inspire the team to produce innovative experiential campaigns.
• Oversee revenue margin and performance metrics.

Skills

Marketing & Promotions

Job description

Head of Experiential - Hybrid - Berkshire

Packagek Benefits Bonus

Full-Time Permanent

Are you ready to redefine how brands show up in the real world? Were looking for a Head of Experiential to lead bold immersive retail‑focused brand experiences that captivate shoppers, shift behaviour and drive measurable commercial outcome. This role is for a visionary leader someone who blends creativity, strategy, and commercial thinking to elevate brand interactions and transform the in‑store experience.

Your Mission

Take ownership of the experiential function and lead the development of innovative retail experience campaigns. You'll guide a passionate team, shape future‑focused strategies, and drive growth through new business wins and deeper insight‑led client partnerships.

What You’ll Lead

• Innovation First: Transform traditional retail marketing by reshaping and elevating our experiential offering.
• Business Growth: Drive new business opportunities while growing and developing existing client relationships.
• Retail Expertise: Be the authority on shopper behaviour, retail trends and omnichannel brand engagement.
• Creative Direction: Inspire your team to produce standout experiential campaigns that fuse commercial goals with creative excellence.
• Commercial Ownership: Oversee revenue margin and performance metrics to ensure strong financial success.

How You’ll Lead

• Build, motivate and empower a high‑performing creative and commercial team.
• Drive a culture of excellence, innovation and accountability.
• Influence senior stakeholders with strong insight, foresight and strategic thought leadership.
• Challenge conventional thinking and champion transformation across all experiential touchpoints.

What You’ll Bring

• Proven experience leading high‑impact experiential or retail‑focused teams within FMCG, alcohol, consumer tech or related industries.
• A unique blend of creativity and strategic thinking to shape big ideas and deliver meticulous execution.
• A strong track record of winning new business and growing client accounts through results‑driven, insight‑based work.
• Deep understanding of the retail landscape, shopper psychology and how bricks‑and‑mortar spaces evolve within the digital age.
• Confidence working with senior stakeholders and leading cross‑functional teams.

Your Impact

• Transform Retail: Turn everyday shopping into unforgettable brand experiences.
• Elevate Brands: Help brands become category leaders through strategic creative in‑store activations.
• Drive Growth: Play a key role in expanding the experiential capability and its commercial success.

You Are

• A natural leader who inspires, energises and elevates teams.
• A challenger who sees opportunity in every obstacle.
• A collaborator who builds trusted relationships.
• A visionary with the courage to redefine what's possible in experiential marketing.

Key Skills : Marketing & Promotions, Attorney At Law, Jni, Airlines, Art

Employment Type : Full Time

Experience : years

Vacancy : 1