Head of Brand Marketing and Audience

CRISIS UK-1; City Of London; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A national charity for homelessness seeks a Brand and Marketing Lead in London to develop impactful marketing strategies and connect with diverse audiences. The role emphasizes leadership in brand development and requires strong communication and analytical skills. Ideal candidates will have a background in brand strategy and a passion for social inclusion. Flexibility in working options and a commitment to diversity are key aspects of the working culture.

Benefits

Competitive salary

Interest-free loans for travel and cycling

Pension scheme with 8.5% employer contribution

Enhanced parental pay

28 days annual leave (increases with service)

Flexible working hours

Wellbeing leave

Qualifications

• Experience in brand and marketing strategy, ideally in a charity or non-profit context.
• Proven ability to turn audience insights into creative campaigns.
• Up-to-date knowledge of market research and brand management.

Responsibilities

• Lead the development and delivery of Crisis brand and marketing strategies.
• Oversee content strategy and measure marketing impact.
• Build strong relationships across the organization and with partners.

Skills

Brand and marketing strategy

Audience insights

Strong communication skills

Analytical skills

Team leadership

Creative campaign development

Job description

Crisis is the national charity for people experiencing homelessness. We have embarked on our 10-year strategy for ending homelessness. We know it is not inevitable. We know together we can end it.

Location

Based in our London office (we are open to a range of flexible working options, in line with Crisis' Hybrid-Working Policy)

About the role

This new, senior and specialist role will lead the development and delivery of the Crisis brand, marketing and audience work, helping more people connect with our bold cause, supporting income generation and growth, and strengthening our reputation.

This is a highly impactful position, bringing together a new audience insight approach, a re-structured brand development, creative studio and content teams, plus a person-centred storytelling function. The role will provide impactful leadership of our marketing and an equitable approach to the needs of Crisis in raising awareness and donations. It also oversees our content strategy and how we measure the impact of our brand and marketing, while building strong collaborative relationships across the organisation and with external partners.

About you

• You’ll bring your experience in brand and marketing strategy to help us connect with more people and make a real difference together
• If you love turning audience insights into creative campaigns and enjoy seeing the impact of your work, you’ll fit right in.
• Your up-to-date knowledge of market research and brand management will help us stay ahead and keep our message strong.
• You’ll have the chance to lead exciting projects that boost our income and engage new supporters.
• If you’re a people person who enjoys leading teams and building positive, inclusive cultures, we’d love to see what you can do.
• Strong communication and analytical skills, plus a passion for equality and social inclusion, will help you thrive with us at Crisis.

Please see the full Job Pack linked below, for a full list of requirements for this role. We realise that long lists of criteria can be daunting, and you may not want to apply for a role unless you feel 100% qualified. However, if you feel you have relevant examples to answer the screening questions, we encourage you to apply.

We believe diversity is a strength, and our aim is to make sure that Crisis truly reflects the communities we serve. We are actively working towards our organisation being a place where everyone can thrive and make their best contribution to our mission of ending homelessness for good. We know that the more perspectives, voices, and experiences we can bring to this work, the better. We particularly welcome applications from people who have lived experience of homelessness, and people from all marginalised groups, communities, and backgrounds.

Working at Crisis

Our values , Bold, Impactful, Collaborative and Equitable, are at the heart of everything we do as we continue in our mission to end homelessness.

Our staff, members and volunteers are vital to getting the right government policies in place, providing breakthrough services, and building a supportive community. We’ll lead by example to nurture a positive and ambitious workplace guided by ending homelessness.

Benefits

As a member of the team, you will have access to a wide range of employee benefits including:

• A competitive salary. Please note our salaries are fixed to counter inequity and we do not negotiate at offer stage
• Interest free loans for travel season ticket, cycle to work, and deposit to secure a tenancy
• Pension scheme with an employer contribution of 8.5%
• 28 days' annual leave (pro rata) which increases with service to 31 days and the option to purchase up to 10 additional days leave.
• Enhanced maternity, paternity, shared parental, and adoption pay.
• Flexible working around the core hours 10am-4pm
• Wellbeing Leave to be used flexibly
• And more!

Alongside our excellent staff benefits, we will support your ongoing development to build your skills, experience, and career.

When you join us, you will have the opportunity to join our staff diversity networks, which aim to champion issues across the organisation, enable staff to be their authentic and best selves and contribute to making Crisis a truly diverse organisation.

How do I apply?

Please click on the 'Apply for Job' button below. Our shortlisting process is anonymised as part of our commitment to equality, diversity, and inclusion. We do not ask for CVs, instead we ask you complete the work history section and answer the screening questions for us to be able to assess you fairly and objectively. At least two members of staff score all applications.

Closing date

Sunday 18 January :59.

Interview process

Two stages - informal stakeholder panel and formal interview and presentation task.

Interview date and location

Week commencing Monday 2 February 2026 online.