Head of Brand & Content Marketing EMEA

SAMSUNG; City of Westminster; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading technology firm is looking for a Head of Brand & Content Marketing to shape its brand and content strategy across Europe. This role involves devising content programs, media management, and leading ROI measurement within marketing. The ideal candidate will have strong storytelling capabilities, digital skills, and proven marketing leadership. This position offers a hybrid work model, competitive benefits, and opportunities for creative strategizing and execution.

Benefits

Hybrid working

Bonus scheme

Car allowance

Pension contribution

Volunteering days

25 days holiday plus bank holidays

Qualifications

• Experience in developing integrated brand and content strategies across multiple channels.
• Strong storytelling and brand positioning abilities.
• Hands-on content creator who can balance strategy and execution.
• Experience with paid and owned media channels, CRM systems, and web platforms.
• Confident in using metrics and insights to optimize performance.

Responsibilities

• Develop and lead the overarching content strategy.
• Collaborate with Product Marketing to align the brand narrative.
• Plan and activate owned and paid media initiatives.
• Manage CRM systems and optimize lead management processes.
• Ensure the website aligns with business goals.

Skills

Marketing leadership

Storytelling

Content creation

Digital-first mindset

Data-driven operation

Collaborative team player

Creative problem-solving

Job description

Position Summary

Why join our team? Samsung Ads is a division of Samsung’s media & services business that harnesses data, technology and scale to create seamless advertising experiences for brands. We deliver high‑impact, targeted advertising solutions that enable brands to reach audiences in the moments that matter. Samsung Ads is where technology meets creativity to deliver advertising experiences that captivate and inspire. Samsung Ads won AdAge Best Place to work in 2020 and was awarded the IPA’s People First Promise badge of honour in 2025. Launched in 2015, Samsung Ads has offices in the UK, Germany, France, Italy, Spain, US, Australia, New Zealand, India, Brazil & Mexico and South Korea.

About the Role – Head of Brand & Content Marketing

The European Strategic Marketing team at Samsung Ads drives the narrative and market presence of one of the most innovative players in the connected TV advertising space. Sitting at the intersection of data, technology, and creativity, the team shapes how Samsung Ads tells its story to customers, partners, and the broader industry. We collaborate across markets to deliver cohesive, insight‑led marketing programs that elevate our brand and accelerate business growth in a rapidly evolving media landscape.

As the Head of Brand & Content Marketing, you’ll play a central role in defining and executing Samsung Ads’ brand and content strategy across Europe. You’ll oversee key functional areas including content creation and execution, brand positioning, media management, CRM and lead management, as well as the Samsung Ads website. This role is ideal for a creative strategist who thrives on turning ideas into impactful campaigns and is comfortable balancing big‑picture thinking with day‑to‑day delivery.

Key Responsibilities

Content Strategy and Execution – Develop and lead the overarching content strategy – from flagship whitepapers to case studies, thought leadership, and social campaigns. Own messaging, content creation, and channel execution across all owned and paid platforms to ensure brand and business objectives are achieved.

Brand Positioning – Collaborate closely with Product Marketing to align the Samsung Ads brand narrative with go‑to‑market product launches. Ensure our core positioning pillars are consistently reflected across all marketing communications and campaigns.

Media Management – Plan, activate, and oversee the execution of all owned and paid media initiatives. Optimize channel performance and creative delivery to enhance engagement and brand impact.

CRM & Lead Management – Lead all ROI measurement across Strategic Marketing, managing and optimizing CRM systems and lead management processes. Partner cross‑functionally to capture and assess marketing touchpoints and collaborate with Sales to convert leads into qualified opportunities. Own training, analytics, and reporting within this area.

Website Management – Take full ownership of the Samsung Ads Europe website, ensuring it remains current, optimized, and aligned to business goals. Partner with internal teams to drive performance, content updates, and continuous improvements that enhance user experience and deliver measurable results.

People Management Responsibilities – Leading Others Only

• Provide clarity on strategy, team purpose & value and define the key areas of focus and direction.
• Support the development of your team through regular mentoring, coaching and feedback, 1:1s and on the job learning opportunities.
• Role model inclusion for your team to build trust and psychological safety.
• Ensure communication with your team is a core focus area including cascade of information from LT’s and relevant business updates.
• Manage the onboarding, offboarding process and the entirety of the colleague lifecycle process for all team members.
• Handle all annual people management cycles such as goal setting, evaluation and salary reviews to a high quality and in a timely manner.
• To be accountable for ensuring your team are compliant with company processes and procedures; such as compliance, meeting mandatory business cyclical deadlines, and understanding the company values.

Skills & Qualifications

• Shown marketing leadership with experience developing and delivering integrated brand and content strategies across multiple channels (B2B and/or AdTech experience a plus).
• Strong storytelling and brand positioning abilities – you know how to craft messages that differentiate a brand and drive engagement.
• Hands‑on content creator who’s equally comfortable shaping strategy and diving into execution, from long‑form assets to campaign messaging.
• Digital‑first mindset, with experience managing paid and owned media channels, CRM systems, and web platforms.
• Data‑driven operator – confident using metrics and insights to optimize performance, measure ROI, and demonstrate business impact.
• Collaborative team player who works seamlessly across functions, aligning product, sales, and global marketing stakeholders.
• Adaptable multitasker who thrives under pressure and keeps projects moving with focus and calm, even in a fast‑paced environment.
• Creative thinker and problem solver who approaches challenges with curiosity, initiative, and a solutions‑oriented mindset.

Success Metrics

• The Samsung Ads brand has a clear, consistent, and compelling voice across all European markets – recognized internally and externally for its creativity and strategic clarity.
• High‑impact content programs are driving awareness, engagement, and inbound demand across owned and paid channels.
• The website, CRM, and media ecosystem work seamlessly together to deliver measurable ROI.
• Cross‑functional collaboration is strong – you’ve built trusted partnerships within Strategic Marketing but also cross‑functionally with Product Marketing, Sales, Marketing Sciences and Global teams, helping to unify messaging and execution.
• Insights and reporting frameworks are established to measure what matters, track progress, and continuously evolve marketing performance.
• You’ve built a rhythm of delivery: campaigns ship on time, brand stories resonate, and stakeholders know they can rely on you to make things happen.
• Most importantly, you’re helping redefine how Samsung Ads shows up in the market – pushing the boundaries of what TV advertising means in the digital era.

Benefits

• Hybrid working – 3 days in the office and 2 days at home per week.
• Bonus scheme linked to individual, team and company performance.
• Car allowance.
• Pension contribution.
• Three volunteering days each year.
• Holiday – 25 days plus bank holidays and an additional day off for your birthday.
• Access to discounts on a wide range of Samsung products.
• Access to a discount shopping portal.
• Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency.
• Up to 20 (pro‑rata) Partner Absence days per calendar year to be used in times of need.

Equal Opportunities

We are an equal‑opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.