Head of Audiences and Communication

Crystal Palace Park Trust; Greater London; On-site; GBP 150,000 - 200,000; Full time

Job summary

A dynamic charity is seeking a Head of Audiences and Communications to elevate the profile of Crystal Palace Park and its venues. This role requires a creative, strategic marketing professional to enhance audience engagement, ensure excellent service for visitors, and support the organisation's income generation initiatives. The position involves overseeing a Content and Marketing Manager to deliver impactful communications. Join as the Trust embarks on a multi-million-pound regeneration project to enhance this historic landscape.

Responsibilities

• Raise the profile of the park and its iconic venues.
• Broadening access and participation with diverse audiences.
• Provide high customer service to park visitors.
• Support income generation for the Trust's business model.
• Promote local involvement in caring for the landscape.

Job description

About the role

The role of Head of Audiences and Communications offers a hugely exciting opportunity for a creative, dynamic and strategic communications and marketing professional to join a young and ambitious charity at a pivotal moment in its evolution.

Responsibilities

• Raising the profile of the park and its iconic, award-winning indoor and outdoor venues, such as the Crystal Palace Subway, Italian Terraces, and Concert Platform and Crystal Palace Museum as a home for world-class arts, culture and heritage;
• Broadening access, deepening participation and extending reach with larger and more diverse audiences;
• Providing a high level of customer service to park visitors, users and the surrounding communities;
• Supporting income generation as part of the Trust's remit to deliver an innovative new business model to underpin a sustainable and vibrant future for this complex and historic landscape;
• Promoting opportunities for local residents to get involved in caring for this unique landscape such as volunteering, membership and philanthropic giving.

Managing Team

You will oversee the work of a Content and Marketing Manager to ensure the smooth and efficient delivery of all communications and marketing channels whether digital, press or physical in‑park signage.

About Crystal Palace Park

At over 200 acres, Crystal Palace Park is far larger than most urban parks. Beloved as a 'back garden' to many people in the surrounding neighbourhoods, it is also of national and international significance due to its design as the grounds to the Victorian architectural masterpiece, The Crystal Palace, and its rich, unique heritage, including the 170‑year‑old world‑famous Dinosaurs. Today, circa one million people visit the park every year; to relax and meet friends and family, take part in sports and physical exercise, enjoy world‑class acts during summer festivals, or simply have a moment of peace and enjoyment of nature. In September 2023, after 25 years of community campaigning, Crystal Palace Park Trust took over custodianship of this historic landscape and its unique venues via a 125‑year lease from the London Borough of Bromley. We are now working closely with a wide‑range of partners to deliver a multi‑million‑pound regeneration and restoration project that will save the park's globally unique heritage and drive a 35% increase in annual visitor numbers.