Growth Product Manager

SonarSource Sàrl; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading software company in London is looking for a Product Manager - Onboarding and PLG. You will own the user onboarding experience from signup to realization, leading product-led growth initiatives. The ideal candidate has over 5 years of SaaS product management experience focused on user onboarding and growth, along with a strong background in experimentation and analytics. Join us to help developers build better, faster.

Benefits

Dynamic work culture

Inclusive environment

Opportunities for growth

Qualifications

• 5+ years of experience in SaaS product management focused on user signups and onboarding.
• Hands-on experience in Product Led Growth and experimentation.
• Ability to navigate ambiguity and change with a pragmatic mindset.

Responsibilities

• Define and drive product vision and roadmap for user onboarding.
• Be accountable for user growth and success of onboarding experience.
• Collaborate with internal stakeholders to translate pain points into product decisions.

Skills

SaaS product management experience

User experience

Product-led growth

Experimentation frameworks

Communication skills

Tools

LaunchDarkly

Full Story

MixPanel

Amplitude

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Who is Sonar?

Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it - your internal team, genAI, or third parties - resulting in more secure, reliable, and maintainable applications. Rooted in the open source community, Sonar's solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by +7M developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T‑Mobile.

We believe in developing great products that are supported by great internal teams and a strong culture. We are highly committed to and obsessed with the company, users, each other, and our open source community. We have high standards and hold each other accountable for acting with positivity, dedication, thoughtfulness, empathy, and passion daily.

We are deliberate with our decisions with high clarity of intention. At the same time, we feel extreme urgency and move forward quickly.

And lastly, we are highly effective and operationally efficient. We operate collectively as One Team to accomplish our goals.

At Sonar, CODE is more than just an acronym - it's a mindset that defines daily operations.

Why You Should Apply:

At Sonar, we're a group of brilliant, motivated, and driven professionals working hard to help supercharge developers to build better, faster. Sonar helps to continuously improve code quality and code security while reducing developer toil. This means that developers can focus on doing more of what they love and less of what they don't. Our solutions don't just solve symptoms of problems - we help fix issues at the source - for all code, whether it's developer‑written, AI‑generated, or from third parties.

We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. Team members should be able to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we're all about the mission: supercharge developers to build better, faster.

The Impact You Can Have:

As a Product Manager - Onboarding and PLG, you will lead the strategy and execution across two critical areas at Sonar. First, you will own the entire Product onboarding experience end to end. This means designing and implementing a simple and compelling initial experience for users, from signup, to initial setup, to value realization.

Second, you will be responsible for the Product Led Growth (PLG) and Product Led Sales (PLS) motions at Sonar. Driving this area means leading a small autonomous team, constantly identifying new areas of opportunity, defining experiments, implementing them, analyzing results, and implementing the learnings as needed.

This role is ideal for a person passionate about creating value for users and product driven growth. You should bring hands on experience in PLG, PLS, implementation of signup and onboarding flows, and experimentation. If you thrive in fast paced, cross‑functional, analytical, and experimentation environments, we'd love to hear from you.

As a Growth Product Manager, you will:

• Define and drive the product vision, and roadmap, execution for Sonar's user signup and onboarding flows
• Be accountable for user growth, online business growth, and the success of user onboarding experience.
• Work across teams to establish the required analytical capabilities to systematically identify opportunities of growth (e.g. define key metrics, instrument tools)
• Engage with internal stakeholders to understand pain points and translate them into strategic product decisions.
• Lead product-led growth (PLG) and product-led sales (PLS), ensuring a fast pace, continuous cycle of opportunity identification, solution definition, experimentation, insight extraction, and implementation

The Skills You Will Demonstrate

• A passion for product, user experience, and product‑led growth
• 5+ years of SaaS product management experience directly working on in user signups, onboarding, and Product Lead Growth
• Expertise in experimentation, including frameworks (e.g. LaunchDarkly), and best practices (e.g. managing multiple experiments concurrently)
• Expertise in product analytics platforms (e.g. Full Story, MixPanel, Amplitude)
• Pragmatic mindset with the ability to zoom between big‑picture strategy and operational roadmap.
• Open, curious, and comfortable navigating ambiguity and change.
• A positive, collaborative attitude and strong communication skills.
• Leadership: you take initiative, challenge assumptions, and drive from concept to delivery.
• Strong plus to have practical experience in behavioural economics.

We Value Diversity, Equity, and Inclusion

At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures.

We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

All offers of employment at Sonar are contingent upon the precise results of a comprehensive background check and reference verification conducted before the start date.

We do not currently support visa candidates in the US.

Applications that are submitted through agencies or third party recruiters will not be considered.