Growth Marketing Manager - B2B

Bluecrest Wellness; Horsham; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A leading health intelligence company in the UK is seeking a Corporate Growth Marketing Manager to drive B2B acquisition and engagement strategies. The role involves planning multi-channel marketing campaigns that deliver effective results. Key responsibilities include budget management and collaboration with sales to enhance lead generation. Candidates should have strong B2B marketing experience, analytical skills, and familiarity with automation tools like HubSpot and Google Analytics. This full-time, hybrid position offers an attractive salary and various benefits.

Benefits

Annual Leave starting with 23 days

Discounted Gym Membership

Home Office Allowance

Employee Assistance Programme

Leadership Development Programme

Qualifications

• Strong experience in B2B marketing, ideally in health and wellness.
• Excellent experience with marketing automation using tools like HubSpot.
• Strong analytical skills and experience with Google Analytics.
• Proven track record of successful lead generation campaigns.

Responsibilities

• Drive corporate acquisition and retention targets through marketing strategies.
• Plan and execute multi-channel B2B marketing campaigns.
• Manage corporate growth marketing budget and reporting.
• Work closely with sales to align marketing with conversion strategies.
• Identify and test new acquisition channels.

Skills

B2B marketing experience

Marketing automation expertise

Strong analytical skills

Project management skills

Communication skills

Tools

HubSpot

Google Analytics

Job description

Corporate Growth Marketing Manager

Worthing based - West Sussex area - Hybrid

Full time, Permanent

Up to £45,000 per year plus various company benefits

At Bluecrest, we're more than a health assessment provider - we're the health intelligence company. Since our founding in 2012, we've been on a mission to make high-quality, affordable health monitoring accessible to everyone across the UK and Ireland. Serving both individual customers and businesses, we empower people to take control of their wellbeing through early detection and long-term health insights.

Our purpose is simple yet powerful: to give everyone confidence in their health. By 2028, our vision is to be the UK's leading health intelligence company, delivering vital health insights to over a million people every single day.

We're proud to help people live healthier for longer, and we do it by making personal health monitoring easy, affordable, and impactful.

Join us in shaping the future of health intelligence, where your work makes a real difference, every day.

We're on the hunt for a data-driven Growth Marketing Manager who's ready to make an impact.

Your mission? Drive our corporate acquisition and retention targets through bold, insight-led marketing strategies that deliver real results. You'll be at the heart of scaling our B2B channels, partnering closely with business development, sales, retention, and product teams to craft campaigns that don't just look good-they perform. This is your chance to shape growth, influence strategy, and see the measurable impact of your work every single day.

If you thrive on data, creativity, and collaboration, and you're excited to take growth to the next level, we'd love to hear from you.

Balance & Support

• Annual Leave - Starting with 23 days, increasing to 25 after one year, and rising by one day each year up to 28 days (dependant on contracted hours)
• Company Sick Pay Scheme
• Enhanced Family Leave

Learning & Development

• Apprenticeship Schemes
• Career Development Opportunities
• Bluecrest Academy for Aspiring Managers
• Leadership Development Programme
• 24/7 Learning Library - accessible for everyone!

Financial & Lifestyle

• Salary exchange pension
• Employee Charity Sponsorship Scheme
• Retail and Leisure Discounts
• Home Office Allowance
• Sophos @Home Protection
• Employee Assistance Programme

Health & Wellbeing

• Discounted Gym Membership
• Cycle to Work Scheme
• Four Free Health Assessments per year for yourself, family or friends
• 50% Off Additional Health Tests
• Life Insurance

*After qualifying period & subject to terms and conditions and/or eligibility.

What we want to see from you

• Strong experience in B2B marketing, ideally in health and wellness or similar.
• Excellent experience of marketing automation and channel optimisation using tools such as HubSpot.
• Strong analytical skills and experience Google Analytics.
• Experience in having delivered successful lead generation campaigns.
• Excellent communication and stakeholder management skills.
• Experience in Account-Based Marketing (ABM) is desired, but not essential.

Please note: All roles at Bluecrest Wellness will require a satisfactory criminal record check as part of our onboarding process

The day to day of the role...

• Acquisition and strategy execution
• Plan and execute multi-channel B2B marketing campaigns and communications that generate high-quality, high-volume leads for the sales team to convert into new clients and strategic partnerships, while also driving retention and engagement among existing customers.
• Own and manage the corporate growth marketing budget, ensuring efficient allocation across channels to maximise ROI, monitor spend against forecasts, and provide regular performance and budget reporting to stakeholders.
• Plan and execute brand awareness campaigns to position Bluecrest as a key provider of employee benefits and a thought leader in the employee health and wellbeing space.
• Identify and test new acquisition channels (e.g., LinkedIn Ads, webinars, partnerships) to optimise growth.
• Work closely with the Bluecrest sales team to align marketing with sales goals, collaborating on lead generation and conversion strategies to improve funnel efficiency and reduce costs.
• Develop targeted cross-sell campaigns for existing clients and support onboarding, renewal, education, and re-engagement programs with the sales and retention team.
• Manage event and sponsorship participation including planning, coordination and execution in line with organisational objectives.
• Own performance metrics (MQL, SQL, campaign KPIs), using data insights to test, learn, and optimise strategies.
• Leverage CRM and automation tools for audience segmentation and personalised communications.
• Manage reporting and analytics for acquisition and retention campaigns, providing actionable insights on lead quality and conversion rates.
• Collaborate with content and creative teams to produce compelling B2B messaging, case studies, and thought leadership, ensuring consistent brand voice across all touchpoints.
• Proofread and check content for accuracy and ensure deadlines are met according to the campaign calendar.
• Work cross-functionally with sales, growth, clinical, and product teams to align on goals and deliverables.
• Manage external agencies and vendors to ensure cost-effective, high-quality campaign execution.
• Lead and develop one direct report (Marketing Assistant), setting clear objectives and fostering professional growth.
• Market research: Stay updated on industry trends and competitor activities to inform content strategies.
• Stakeholder management: Work with a range of stakeholders including customers, colleagues, suppliers, marketing agencies and partner organisations

Ready to Take the Next Step?

If you believe your skills, experience, and enthusiasm could make a real impact here at Bluecrest and you're looking for a place where you can truly belong, we'd be thrilled to hear from you. Once we've reviewed your application, if it feels like a great match, one of our recruitment team members will be in touch for an initial chat. It's a chance for us to get to know you better, and for you to ask any questions you might have about the role, the team, or life at Bluecrest.

We're excited to learn more about you!

Everyone is Welcome

We are committed to fostering an environment where everyone is treated with dignity and equality, regardless of background, identity, or circumstance.

Our employment practices are firmly rooted in the principles of diversity, equity, and inclusion and all employment decisions are based on merit, role requirements and the evolving needs of our organisation. We believe that a diverse workforce brings fresh perspectives, drives innovation, and strengthens our ability to serve our community with compassion and excellence.

Our mission is to build inclusive, collaborative teams where every individual feels valued, supported, and empowered to thrive. We celebrate individuality and encourage every team member to bring their whole self to work - because when people feel they truly belong, they do their best work.

This commitment is not just part of our policy - it's part of our purpose. It reflects who we are, how we lead, and how we grow together.

Other Info

• Please note that this role is exempt from the provisions of Section 4(2) of the Rehabilitation of Offenders Act 1974 (Exceptions) (Amendment) Orders 1975 and 2001. As such, all convictions, cautions, and bind-overs-including those considered 'spent'-must be disclosed as part of the application process.
• We kindly ask recruitment agencies not to contact us regarding this vacancy. We are committed to managing our recruitment directly and appreciate your understanding.
• Any personal information you provide will be handled in accordance with our company's Privacy Policy, ensuring your data is treated with care and respect.
• Please be aware that we are currently unable to offer visa sponsorship for this position.