Growth Marketing Manager

Thredd; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading payments provider is seeking a Growth Marketing Manager to spearhead marketing efforts in EMEA from their London office. In this role, you will develop and execute client-focused go-to-market strategies to enhance revenue growth and manage the marketing budget to ensure effective ROI. The ideal candidate will have proven experience in B2B marketing within the FinTech or financial services sector and be proficient in Salesforce and Pardot. You will be required to work in the London office at least two days a week.

Benefits

Flexible working model

Diversity and inclusion initiatives

Qualifications

• Proven experience in developing and executing B2B marketing strategies.
• Understanding of demand generation and pipeline acceleration tactics.
• Demonstrated success in driving revenue growth through marketing.

Responsibilities

• Develop go-to-market programs that build a strong sales pipeline.
• Manage the marketing budget for EMEA to generate positive ROI.
• Create campaign reporting dashboards in Salesforce.

Skills

B2B marketing strategies

Demand generation tactics

Pipeline acceleration strategies

Upsell and cross-sell campaigns

Salesforce Proficiency

Regional trends understanding

Funnel metrics tracking

Collaboration with sales teams

Tools

Salesforce

Pardot

Job description

Growth Marketing Manager

Do you want to lead growth marketing and shape the future of payments across EMEA?

The Impact you’ll have as a Growth Marketing Manager

We’re looking for a Growth Marketing Manager to join our team in London and lead growth marketing across the EMEA region. This is a standalone position where you will be part of a regionally distributed team.

You will play a pivotal part in driving net new revenue growth in EMEA by generating sales opportunities from owned and partner marketing campaigns which build a healthy net pipeline as well as uncovering new revenue opportunities for existing clients from upsell and cross‑sell marketing campaigns in EMEA.

What you’ll be doing as a Growth Marketing Manager

• Developing and executing client focused go‑to‑market programs that build a strong pipeline
• Developing effective targeting, messaging and positioning
• Managing the discretionary marketing budget for EMEA and generating positive ROI from marketing campaigns
• Creating campaign reporting dashboards in Salesforce
• Tracing the performance of marketing campaigns against pre‑agreed KPIs
• Understanding challenges and requirements of target audience to maximise impact from targeted campaigns
• Agreeing sales opportunity targets from marketing campaigns with sales leadership in order to achieve the required sales pipeline coverage to hit revenue targets

What you’ll bring to the Growth Marketing Manager position

• Proven experience in developing and executing B2B marketing strategies aligned to regional sales targets in the payments, FinTech or financial services sector
• Deep understanding of demand generation tactics and pipeline acceleration strategies, including multi‑channel campaign development (e.g. email, digital, events, ABM and webinars)
• Deep knowledge of the EMEA market, including regional trends, buyer behaviour and compliance considerations
• Strong ability to design and implement upsell and cross‑sell campaigns to expand existing customer relationships
• Demonstrated success in driving revenue growth and building a healthy net‑new and expansion pipeline through marketing‑generated leads
• Experience working closely with regional sales teams and partner channels to align marketing efforts with revenue objectives
• Strong familiarity with lead qualification, funnel metrics and ROI tracking
• Proficient in using Salesforce and ideally Pardot to execute campaigns and measure success

Where you’ll work

Our working model varies depending on the specific role and team requirements. We strive to provide flexibility whilst ensuring that each position is best supported for optimal collaboration and performance.

This Growth Marketing Manager position requires you to be in the London office at least two days per week.

About us

Thredd is the trusted next‑gen payments partner for innovators looking to modernise their payments offering. Certified by Mastercard, Visa and Diners & Discover, we process billions of debit, prepaid, and credit transactions annually, supporting consumer and corporate fintechs, digital banks, and embedded finance providers across the globe. Our unique offering is our client‑centric approach, combining hands‑on support with modern, reliable, and scalable technology.

Our assured solution accelerates the development and delivery of consumer and corporate payments components embedded within digital banks, as well as for expense management, B2B payments, crypto, lending, credit, Buy Now Pay Later, FX, remittance, and open banking innovators.

Since 2007, Thredd has enabled market leaders through our highly reliable, secure, and scalable platform and supported many of our client's growth journeys - from early‑stage startup through to globally recognized unicorns, including Monzo, Revolut, and Starling.

Diversity and Inclusion at Thredd

Here at Thredd, we are committed to building a diverse and inclusive workplace where everyone feels valued, respected and empowered. We welcome applications from people of all backgrounds, experiences and identities. If you require any adjustments during the recruitment process, please let us know and we would be happy to support you.

Our Values

Our values‑driven culture is what unites our teams globally and our teams is what drives our success;

Here are what the values mean for you in this Growth Marketing Manager position;

• Own it and deliver – Taking responsibility for your own performance and being successful in your own role
• Collaborate purposefully – Building trusted relationships with colleagues, supporting activities and being successful together
• Think differently – Asking questions to check understanding and sharing your ideas to support continuous improvement
• Act courageously – Stepping out of your comfort zone and embracing change to help you learn and grow