Growth Marketing Executive

Laka; Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A dynamic insurance company in the UK is seeking a Growth Marketing Executive to drive customer engagement through targeted lifecycle marketing campaigns. Responsibilities include designing automated workflows, managing customer communications, and optimizing website content to enhance conversion. The ideal candidate will have 4 years of experience in a high-growth D2C company, strong technical skills in CRM platforms, and a passion for data-driven marketing. An inclusive culture and remote-first working options are offered.

Benefits

Remote-first work

Share options

Performance-driven bonus

Annual leave

Pension scheme

Private medical insurance

Lunch on us

Company-wide events

Monthly socials

Laka swag

Laka credit

Mental health support

Qualifications

• 4 years experience in a high-growth D2C company.
• Strong technical marketing skills and hands-on experience with CRM platforms.
• Experience with coding languages (Liquid, CSS, HTML) is an advantage.

Responsibilities

• Develop lifecycle marketing stages based on customer data.
• Execute CRM campaigns to drive activation and retention.
• Ensure website effectively communicates product benefits.

Skills

Business Development

Sales Experience

Loyalty Marketing

B2B Sales

Time Management

Marketing

Customer Relationship Management

Lead Generation

Tools

CRM platforms

CMS platforms

Webflow

Liquid

CSS

HTML

Job description

About the role

We are looking for a Growth Marketing Executive to drive customer engagement and retention. In this role you will develop targeted lifecycle marketing campaigns, manage essential customer communications, and optimise website content to enhance conversion. You’ll design automated workflows and nurture streams leveraging CRM tools to create seamless customer journeys. If you have a passion for data‑driven marketing automation and customer experience we’d love to hear from you!

It would be an amazing added bonus if you speak in addition to English French German or Dutch.

Responsibilities

• Lifecycle Marketing – develop lifecycle stages based on customer data (e.g. new sign‑up, conversion, retention, win‑back) and design campaigns for each stage.
• Execute CRM campaigns to drive activation, engagement, retention and upsell or cross‑sell opportunities.
• Be accountable for essential transactional customer communications.
• Personalise messaging based on customer segmentation.
• Website Management – ensure that the website effectively communicates product benefits and maximises conversion into the product experience.
• Automation and Workflow Development – design and implement automated workflows and nurture streams for different segments and lifecycle stages.
• Use our CRM tool to set up triggers, rules and workflows that guide customers through the journey.

Requirements

• 4 years experience in a high‑growth D2C company.
• Strong technical marketing skills and hands‑on experience with CRM platforms; experience with CMS platforms is preferred, desire to learn is a must.
• Experience with Webflow and coding languages (Liquid, CSS, HTML) is an advantage.
• Measurable improvement in the performance of our CRM campaigns and website metrics.
• Significant improvement in the quality of the customer experience as delivered through the website and our emails.
• Collaborate with Market Leads to develop customer segments, positioning and messaging.
• Collaborate with Market Leads and Product Manager to deliver CRM campaigns.

Insurance experience isn’t required for most roles – we’ll teach you anything you need to know and upskill you if needed. Before you apply, please ensure you have permission to work in the UK, NL, or France as we are unable to provide visa sponsorship for any of our current roles.

Benefits

• Remote‑first way of working – choose to work from home or our beautiful offices in London, Bristol, and Amsterdam.
• Share options – every new member receives share options.
• Performance‑driven scheme – eligible for a cash bonus of 5% of your base salary annually if company targets are met.
• Annual leave – 25 days holiday plus bank holidays; up to 5 days may be rolled over.
• Pension scheme – Laka contributes 3% of your base salary.
• Private medical insurance – individual cover with option to add partners & dependants at a small cost.
• Lunch on us – 15th of every first Wednesday of the month.
• Company‑wide events – regular team‑building and fun events throughout the year.
• Monthly socials – budget for each office for activities such as dinner, drinks, adventure golf, paddleboarding, bowling, electric darts, trampoline parks, etc.
• Laka swag – kit including a jumper & t‑shirts.
• Laka credit – 10 credits per month toward insuring your bike(s) with us, plus additional cycling industry discounts.
• Mental health support – unlimited support via Spill, including one‑to‑one therapy sessions.

Belonging at Laka

We’re committed to building and sustaining a business that promotes diversity, equity, inclusion and belonging. Our collective is broad and inclusive and we invite our own people to be too. We celebrate each person’s unique qualities – age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity or anything else that makes you you. If you would like to request a reasonable adjustment as part of our application or assessment process, please let us know by emailing [e-mail].

Key Skills

• Business Development
• Sales Experience
• Loyalty Marketing
• B2B Sales
• Time Management
• Marketing
• Cold Calling
• Microsoft Powerpoint
• SEO
• Social Media Management
• Customer Relationship Management
• Lead Generation

Employment Type: Full‑Time

Department / Functional Area: Marketing

Experience: years

Vacancy: 1