Growth Influencer Marketing Manager

HelloFresh; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading meal kit provider based in London seeks an experienced individual for the role of Influencer Marketing Manager. The successful candidate will manage influencer channels, negotiate partnerships, and develop innovative marketing strategies. This role requires strong analytical skills and a track record in performance marketing. Benefits include significant discounts on meal kits, a company pension scheme, and a gym membership.

Benefits

70% off HelloFresh or Green Chef boxes

Company pension scheme

Gym membership

Dental & family cover options

Electric vehicle scheme

Employee assistance programme

Dog friendly office

Nursery support scheme

Cycle to work scheme

Group Life Assurance

Qualifications

• Proven experience in managing influencer marketing campaigns.
• Strong understanding of performance marketing.
• Ability to negotiate with partners effectively.

Responsibilities

• Oversee end-to-end management of influencer channels.
• Negotiate commercial agreements with influencers.
• Develop tailored briefs for influencer campaigns.
• Identify growth opportunities in influencer marketing.
• Coordinate cross-functional marketing efforts.

Skills

Influencer Marketing

Analytical skills

Project management

Performance marketing

Communication

Job description

About The Team

This is a unique opportunity for a strategic, growth-focused candidate to take ownership and scale some of our most exciting performance marketing channels across both offline and online platforms. You’ll work in a high-performing, fast-growing team where collaboration and focus are key to achieving our shared growth goals. We foster an engaging and supportive environment where every team member feels valued. You\u2019ll have the trust and autonomy to manage channel budgets, creating innovative campaigns that drive results. We’re a fast-paced, forward-thinking team, always looking for ways to make an immediate impact, so adaptability and a proactive mindset are essential. At HelloFresh, we are data-driven and performance-focused. We thrive on seeing the measurable contributions of our efforts to the overall success of the business. It\u2019s this connection between our work and its impact that fuels our passion for growth and innovation within the marketing team.

What You Will Be Doing

• Channel Management: Oversee the end-to-end management of influencer channels for HelloFresh and Green Chef, including planning, execution, and reporting. Develop and implement a comprehensive testing roadmap, and provide detailed performance updates to management on a weekly and monthly basis.
• Partnership Negotiations: Work closely with global and legal teams to secure favourable commercial agreements with top-tier influencers, ensuring mutually beneficial outcomes.
• Campaign Development: Create tailored briefs for large-scale influencer campaigns, driving engagement and brand recognition.
• Growth Strategy: Identify and leverage new growth opportunities within both paid and organic influencer marketing, staying ahead of industry trends and innovations.
• Project Support: Offer ad-hoc support for major cross-channel initiatives, integrating influencer marketing efforts across all platforms.
• Cross-Functional Coordination: Serve as the key point of contact between local and global brand teams to refine messaging for diverse audiences. This includes optimising landing pages, campaign briefs, and overall content strategies.
• Collaborative Innovation: Proactively identify synergies between social channels (e.g., Instagram, YouTube) and propose multi-channel strategies to enhance performance and achieve impactful results.
• Team Leadership: Manage and mentor a marketing specialist, overseeing administrative support tasks and fostering their professional development.

Strategy, Budget Management & Performance

• Contribute to the annual marketing planning and budgeting processes, and assist in the development of a clearly defined influencer marketing strategy.
• Support the marketing strategy by gathering insights through both quantitative and qualitative methods, including market trends, creative analysis, and channel analytics.
• Drive innovation within the testing pipeline to optimise performance KPIs.

Who You Are

• Previous experience and strong track record in Influencer Marketing is required.
• Understanding of operating in performance marketing role and team.
• Previous experience within sales, business development or partnerships would be very advantageous.
• Passion for identifying and unlocking new growth opportunities.
• Previous external/partner communication experience with the ability to build strong rapport with internal and external partners, for example, agencies.
• Highly organised and performance-orientated with the skills to manage multiple live campaigns.
• Extremely smart, analytical, and data-driven, with a background in growth marketing.
• A proactive communicator who can present data and strategies effectively to diverse stakeholders.
• Ready to take ownership, drive impactful results, and thrive in a dynamic, high-performance team.

What you will get in return

● 70% off HelloFresh or Green Chef boxes
● Company pension scheme
● Gym membership
● Bupa private medical insurance (including dental & family cover options)
● Electric vehicle scheme
● Mental health first aiders and an employee assistance programme
● Dog friendly office! (London site only)
● Nursery support scheme
● Cycle to work scheme
● Group Life Assurance

Location

The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London

Hybrid Working Policy

We offer a hybrid working policy for eligible roles, allowing flexibility to work from home and in the office. For more details on eligibility and how this applies to the role you\u2019re applying for, please consult with your recruiter.

Next steps

Your application will be reviewed and if successful, a member of the Talent Acquisition Team will be in touch within 2 weeks.

You are required to cooperate with HelloFresh in all health and safety matters. You are responsible for ensuring you take reasonable care of your own health, and safety as well as others who may be affected by the work activities you undertake. You must report incidents immediately and actively raise health and safety-related concerns to your Line Manager.As part of our commitment to maintaining a safe and secure environment, we will process Disclosure and Barring Service (DBS) checks to the successful individual. Failure to disclose relevant information at application or throughout the process could affect your employment with the company.

If you are currently a HelloFresh employee, please make sure you have discussed your application with your Line Manager.