Group SEO Specialist

Turner and voce; Burton upon Trent; On-site; GBP 35,000 - 45,000; Full time

Job summary

An automotive group in Burton upon Trent is seeking a full-time Group SEO Specialist. This role involves owning the SEO strategy across multiple brands, enhancing website performance, and working collaboratively with various teams. Ideal candidates should have over 3 years of SEO experience, strong technical skills, and familiarity with tools like SEMrush and Ahrefs. The group offers regular training, a supportive team environment, and performance bonuses.

Benefits

Performance bonus

Regular training

Team development sessions

Qualifications

• 3+ years SEO experience, agency or in-house.
• Experience delivering ranking improvements in competitive niches.
• Ability to present strategy and results effectively.

Responsibilities

• Own technical SEO across all group websites.
• Conduct keyword research and on-page optimization.
• Build landing pages and develop content strategies.

Skills

Technical SEO Skills

Keyword Research

Communication Skills

Tools

SEMrush

Ahrefs

Screaming Frog

Job description

Overview

We're supporting a rapidly growing automotive group in hiring a Group SEO Specialist, full‑time in Burton‑on‑Trent. This is a highly collaborative team known for its culture, company gatherings, and strong investment in training and development. You’ll own the full organic strategy across several brands.

What You’ll Do

• Own technical SEO across all group websites (audits, fixes, site health)
• Conduct keyword research and map out on‑page optimisation
• Build landing pages and improve conversion‑focused content
• Develop a complete content strategy aligned with commercial goals
• Work with writers/agencies to deliver content that ranks
• Monitor performance and build dashboards for leadership
• Prepare weekly/monthly SEO performance reports

What You’ll Need

• 3+ years SEO experience (agency or in‑house)
• Strong technical SEO skills and familiarity with tools like SEMrush, Ahrefs, Screaming Frog
• Ability to deliver ranking improvements in competitive niches
• Comfortable working cross‑functionally with RevOps & Marketing
• Strong communication skills and the ability to present strategy & results

Benefits

• Supportive team people enjoy being part of
• Regular training, gatherings and team development sessions
• Full‑time role based in Burton‑on‑Trent
• Performance bonus
• Major growth and transformation programme