Go-to-Market & Sales Automation Analyst

Irwin Mitchell; City of Westminster; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading law firm seeks a Marketing Operations Specialist to support the Head of Marketing Operations in streamlining processes and ensuring efficient marketing activities. The role emphasizes connecting data insights with marketing strategies while adhering to GDPR compliance. Responsibilities include managing workflows and optimizing marketing technology tools like Sitecore Cloud and Microsoft Dynamics 365. Candidates should have extensive experience in marketing operations and a strong analytical mindset. The firm offers a hybrid work model and a comprehensive benefits package.

Benefits

25 days holidays plus bank holidays

Flexible pension schemes

Volunteering days

Health membership benefits

Well-being initiatives

Flexible work options

Commitment to diversity and inclusion

Qualifications

• Extensive experience in marketing operations or related role.
• Strong understanding of CRM, CMS, and marketing automation platforms.
• Proven ability to streamline workflows and enhance lead management.

Responsibilities

• Support in developing marketing processes for efficiency and performance tracking.
• Manage workflows connecting marketing with business outcomes.
• Collaborate to ensure smooth campaign execution and reporting.

Skills

Experience in marketing operations

Knowledge of marketing technology ecosystems

Experience with CRM and marketing automation platforms

Analytical mindset

Excellent communication skills

Tools

Sitecore Cloud

Microsoft Dynamics 365

Dotdigital

Job description

The Marketing Operations Specialist will support the Head of Marketing Operations in leading the operational aspects of the Business Development and Marketing team. This role is essential in ensuring seamless coordination, efficient processes, and optimal performance across all marketing functions. You will play a key role in connecting our Go-to-Market (GTM) strategy with actionable data insights, ensuring that marketing activity is measurable, efficient, and compliant with GDPR and data privacy best practices. This is a newly created role offering the opportunity to roll up your sleeves and build from the ground up - designing workflows, automation, and integrations that enhance user experiences and drive qualified leads to support our lawyers in identifying and nurturing future clients.

Responsibilities

• Support the Head of Marketing Operations in developing and refining marketing processes to improve efficiency, transparency, and performance tracking
• Build and manage end-to-end workflows that connect marketing activity with business development outcomes
• Collaborate across teams to ensure smooth campaign execution, accurate reporting, and consistent use of marketing systems and data
• Play a key role in maintaining and optimizing the marketing technology stack, which includes a new website platform built on Sitecore Cloud, Dynamics 365 CRM, and Dotdigital for marketing automation and email campaigns
• Help connect GTM strategy with performance insights by creating dashboards and reports that track marketing KPIs, lead generation, and campaign effectiveness
• Maintain data quality and hygiene within Dynamics and other marketing systems to support accurate reporting
• Provide insights that inform marketing and business development decisions, ensuring alignment with firm-wide strategic goals
• Ensure all marketing and data processes adhere to GDPR and relevant data privacy regulations and educate internal stakeholders on data best practices and compliance obligations

What we’re looking for

• Extensive experience in marketing operations, marketing automation, or a similar role
• Strong understanding of marketing technology ecosystems, including CRM, CMS, and marketing automation platforms
• Hands‑on experience with (or strong interest in learning) Sitecore Cloud, Microsoft Dynamics 365, and Dotdigital (or similar systems)
• Proven ability to streamline workflows, manage integrations, and enhance lead management processes
• Strong analytical mindset with experience in reporting, dashboards, and performance tracking
• Knowledge of data privacy and GDPR compliance as it relates to marketing and client engagement
• Excellent communication skills and a collaborative, solutions‑focused approach

Mindset & Attributes

• A proactive problem‑solver who enjoys creating structure, process, and clarity
• Comfortable working in a newly established role where you can shape systems and influence best practices
• Hands‑on and adaptable, with the ability to manage both technical and strategic tasks
• Curious, data‑driven, and passionate about connecting marketing technology with real business outcomes

Benefits

• 25 days holidays as standard plus bank holidays – you can "buy" up to 35 hrs of extra holiday
• Generous and flexible pension schemes
• Volunteering days – two days of volunteering every year for a cause of your choice (fully paid)
• Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services
• A wide range of well‑being initiatives to encourage positive mental health both in and out of the workplace and to make sure you’re fully supported
• Flexible By Choice programme giving colleagues more choice over a hybrid way of working subject to role, team and client requirements
• Recognised in the Best Workplaces for Wellbeing for Large Organisations for 2024
• Commitment to being a diverse and inclusive workplace
• Commitment to social responsibility, community investment activity and tackling climate change with our four strands: Our People, Our Community, Our Environment and Our Pro Bono

Employment Screening

As part of the Irwin Mitchell Group’s onboarding process, all successful applicants are required to complete the group’s employment screening process. This process helps to ensure that all new employees meet our standards in relation to honesty and integrity, thereby protecting the interests of the Group, colleagues, clients, partners and other stakeholders. We carry out pre‑employment screening to establish your eligibility to work in the UK, conduct criminal record and financial checks with our trusted third parties. The employment screening process fully complies with Data Protection and other applicable laws.

Irwin Mitchell LLP is an equal opportunity employer.