Global Marketing Expert - Sales Tools and Training

Rhian_Convatec; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A global medical solutions company is looking for a Sales Tools Developer to create and manage sales tools for their Ostomy Care products. The role requires collaborating with marketing and sales teams to enhance the understanding and communication of product value. Candidates should have a Bachelor's degree and 2-5 years of relevant sales or marketing experience, particularly in medical devices. Strong project management and communication skills are essential for success in this role.

Qualifications

• 2 to 5 years’ sales and/or marketing experience, preferably in a medical device company.
• Ability to train sales team members on using sales tools.
• Advanced knowledge of Microsoft Office products required.

Responsibilities

• Create sales tools that help the sales team communicate the value of offerings.
• Train global marketing/sales teams on the usage of marketing assets.
• Coordinate with global teams to develop and improve sales tools.

Skills

Sales experience

Project management

Communication

Collaboration

Detail-oriented

Education

Bachelor’s degree

Tools

Microsoft Office

Adobe Creative Suite

Job description

About the Role

This role is responsible for developing sales tools that highlight the economic and clinical value proposition of Ostomy Care and Flexi-Seal value prop.

• Create sales tools that enable the Ostomy/FMS sales team members to sell the value of our offering.

• Synthesize and simplify marketing programs and product launch assets so that they are easily understood and used by our sales reps around the world.

• Train our marketing/sales team globally on when and how to use the marketing assets created aligned to Convatec sales process to improve sales win rates by effectively communicating the value of our offerings.

Responsibilities broken down by time spent:

• 25%: Create sales tools that enable the Ostomy/FMS sales team members to sell the value of our offering.

• 20%: Train our marketing/sales team globally on when and how to use the marketing assets created aligned to Convatec sales process to improve sales win rates, by effectively communicating the value of our offerings.

• 10%: Synthesize and simplify marketing programs and product launch assets so that they are easily understood and used by our sales reps around the world.

• 10%: Coordinates and packages marketing assets across the team in a way that is consistent and easy for sales team members to find and use – product launch, campaigns, clinical selling tools.

• 10%: Manages Showpad sales tool repository. Run reports regarding utilization and share these insights with the marketing team.

• 20%: Builds and populates sales tool templates with tips and tricks designed to simplify and align marketing output to the Convatec sales process framework.

• 5%: Proactively publishes a monthly update to all global and local marketing teams of new sales tools / marketing assets available for use with tips and tricks.

Key responsibilities and authority

• Train our marketing/sales team globally on when and how to use the marketing assets created to align to Convatec sales process to improve sales win rates, by effectively communicating the value of our offerings.

• Work closely with SFE to ensure that our value proposition is a key part of Convatec sales process training.

• Create sales tools that enable the Ostomy/FMS sales team members to sell the value of our offering.

• Synthesize and simplify marketing programs and product launch assets so that they are easily understood and used by our sales reps around the world.

• Work closely with all members of the global marketing team. This important role is the central hub to coordinate the development, communication and training of how to use marketing generated sales tools for regional sales teams around the globe.

• Create tools kits for our sales organization. Clearly aligned to the Convatec sales process. The intent of the tool kits is to provide a consistent and easy way for our sales teams to digest and use the marketing assets created.

• The role requires a strong eye for detail, the ability to work independently, excellent project management and communication skills and the ability to collaborate with marketing and sales personnel. Sales experience is highly desirable.

• You will understand the stages of the Convatec selling process and be able to train sales team members on when and how to use the sales tools provided.

Key requirements

• Ability to create sales tools and sales tool packages that help our local marketing and sales team clearly communicate the value of our Convatec ostomy solutions’ value.

• Coordinate with sales and marketing to ensure sales tools, marketing collateral and training content are easy to find and use.

• Package multiple marketing assets so that it is easy to understand how to use the assets together. To include writing a ‘tips and trick’ summary tool on when and how to use the sales tool packages to advance the sales process.

• Responsible to ensure Showpad, the sales tool online repository, has the most recent content and tools.

• Runs Showpad analytical reports to analyze sales tool usage and proactively communicates insights to the marketing team members.

• Creates sales tool content working closely with other marketing team members.

• Communicates when new sales packages are available. May also train marketing/sales team members on where to find tools.

• Align sales tools to the Convatec sales process.

• Proactively seek feedback from marketing and sales team members to continuously improve the quality and effectiveness of the Ostomy/FMS sales teams created.

Qualifications/Education

• Bachelor’s degree required.

• 2 to 5 years’ sales and/or marketing experience, strong preference for sales rep experience in a medical device company.

• Understand a sales process and how to align sales tools to advance it.

• Ability to train sales team members on when and how to use sales tools created.

• Possess advanced Microsoft Office product knowledge – Excel, Word, PowerPoint, and Outlook.

• Be proficient in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign, Acrobat, etc.).

• Demonstrate adaptability – Maintain effectiveness in varying environments, tasks, and responsibilities, or with various types of people.

• Multi-task effectively and enjoy working in a fast-paced environment.

• Plan and organize – establish a course of action to accomplish goals and evaluates results, develop schedules and task/people assignments, orchestrate multiple activities at once to accomplish goals, use resources effectively and efficiently.

• Manage time – use time effectively and efficiently, can attend to a broader range of activities simultaneously.

• Communicate effectively in writing and orally – be able to speak and write clearly and concisely, get messages across that have the desired effect.

• Pay attention to detail – be thorough in accomplishing a task with concern for all the areas involved, no matter how small, and not overlook what needs to be done – be depended upon to do each task accurately and completely.

• Collaborative, team player with a focus on continuous improvement