Global Lifecycle Marketing Lead - Email Automation B2B SaaS

Kolsquare | B Corp; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading influencer marketing platform in Manchester is seeking a Lifecycle Marketing Manager to optimize email marketing initiatives. This role involves owning the global email strategy, managing top-of-funnel content to bottom-of-funnel campaigns, and collaborating with various teams. The ideal candidate will have 4-6 years of experience in CRM or Lifecycle marketing, strong expertise in HubSpot, and a knack for copywriting and audience personalization. Full flexibility for remote work within Europe is offered.

Benefits

Full remote work flexibility

Access to coworking spaces

Continuous training opportunities

Team-building events

Qualifications

• 4–6 years in a Growth, CRM, or Lifecycle marketing role focused on email performance.
• Proven expertise in HubSpot Marketing Hub.
• Strong background in copywriting and audience personalization.
• Experience designing and optimizing email nurturing programs.

Responsibilities

• Plan, execute, and optimize email marketing initiatives.
• Own global email strategy and performance.
• Manage email communications from newsletters to conversion campaigns.
• Track and analyze program metrics for actionable insights.

Skills

Growth Marketing

Email Performance Optimization

HubSpot Marketing Hub

Copywriting

A/B Testing

Team Collaboration

Multilingualism

Tools

HubSpot

Job description

A leading influencer marketing platform in Manchester is seeking a Lifecycle Marketing Manager to optimize email marketing initiatives. This role involves owning the global email strategy, managing top-of-funnel content to bottom-of-funnel campaigns, and collaborating with various teams. The ideal candidate will have 4-6 years of experience in CRM or Lifecycle marketing, strong expertise in HubSpot, and a knack for copywriting and audience personalization. Full flexibility for remote work within Europe is offered.