Responsibilities
- Develop and execute a sales strategy to grow revenue and market share within the assigned territory.
- Identify and pursue new business opportunities with retailers, wholesalers, restaurants, and food service providers.
- Build and maintain strong relationships with existing customers, ensuring exceptional service and satisfaction.
- Conduct regular customer visits, provide product knowledge, and offer tailored solutions based on customer needs.
- Monitor market trends, competitor activities, and customer preferences to identify opportunities for growth.
- Collaborate with internal teams, including logistics and operations, to ensure timely and efficient delivery of products.
- Meet and exceed sales targets and key performance indicators (KPIs).
Provide accurate sales reports, forecasts, and market feedback to management.
Person Specification
- Previous experience working with retailers or food service providers - required
- Previous experience with pricing strategies and seasonal trends in fresh produce sales – required
- Proven experience in sales, preferably within the fresh produce, food, or FMCG industry.
- Strong negotiation, communication, and interpersonal skills.
- Ability to work independently, manage time effectively, and prioritise tasks.
- A passion for fresh produce and knowledge of industry trends.
- Valid driver’s license and willingness to travel within the assigned territory.
- Proficiency in Microsoft Office (Excel, Word, Outlook) and CRM software.
Compensation details
- Salary of £28-32,000 per year with commission structure (salary negotiable – depending on experience)
- Pension Scheme
- Holidays (28 in total – this includes normal bank holidays)
- Produce Pantry (free food)
- Employee discounts on stock
- Company vehicle or mileage reimbursement.
- Opportunities for professional growth and development.
Hybrid Role (office based 1-2 days per week)
Working Hours :
We are open 7 days a week and this role will involve you working 5 days a week.
Monday – Friday / 08 : 30 – 17 : 00 (some flexibility required).
Wholegood is based in a Warehouse in Greenford, West London.