Field Marketing Manager UKI & Nordics

Johnson Controls; Sunbury-on-Thames; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global technology company is seeking a Regional Field Marketing Manager to drive localized marketing programs in the UK and Nordics. In this role, you will collaborate with sales and marketing teams to execute multi-channel demand generation strategies, optimize marketing funnels, and localize global campaigns. Ideal candidates will have over 8 years of B2B marketing experience, preferably in industrial technology or SaaS, and must be fluent in English. Strong digital marketing skills are essential for success in this position.

Qualifications

• 8+ years of experience in B2B marketing, preferably in industrial technology, smart infrastructure, or SaaS.
• Hands-on experience with digital marketing, campaign execution, and lead generation tactics.
• Strong understanding of sales funnels, campaign metrics, and marketing automation tools.
• A team player with a performance mindset driven by impact, not ego.

Responsibilities

• Plan, localize, and execute multi-channel demand generation programs.
• Build and manage campaign calendars aligning with sales leaders.
• Own end-to-end campaign execution from planning to performance analysis.
• Monitor and optimize marketing funnels with measurable outcomes.

Skills

B2B marketing expertise

Digital marketing skills

Lead generation tactics

Cross-functional collaboration

Understanding of sales funnels

Fluency in English

Nordic languages

Job description

As Regional Field Marketing Manager - UKI & Nordics, you will work at the intersection of strategy and execution. You'll be responsible for driving localized marketing programs across a diverse and dynamic region, partnering closely with sales, global campaign teams, and the wider EMEA marketing organization. This role offers the opportunity to lead impactful programs, adapt global campaigns for local success, and gain visibility in a fast‑evolving marketing ecosystem.

How Will You Do It – Local Execution with Business Impact

Responsibilities

• Plan, localize, and execute multi‑channel demand generation programs that generate qualified leads and accelerate pipeline conversion.
• Build and manage campaign calendars, aligning closely with sales leaders to ensure marketing programs support business priorities.
• Work hand‑in‑hand with the Regional Head of Marketing to implement strategic initiatives and adapt them for UKI and Nordic markets.
• Funnel‑Focused Performance
• Own end‑to‑end campaign execution, from planning to performance analysis.
• Monitor, analyze, and optimize marketing funnels, ensuring every tactic is tied to measurable outcomes (MQLs, SQLs, pipeline contribution).
• Maintain campaign dashboards and share insights with local and regional stakeholders.
• Global Collaboration, Local Relevance
• Collaborate with global marketing squads to localize and land strategic campaigns in the region—ensuring cultural and market relevance.
• Provide feedback and insight to global teams on customer behavior, market trends, and competitive activity.
• Act as a connector between corporate strategy and local market dynamics, ensuring the voice of the market is consistently heard.
• Field Enablement & Sales Alignment
• Partner with the sales team to support sales enablement and event execution.
• Deliver content and tools tailored to local buying behaviors and customer needs.

Qualifications

• 8+ years of experience in B2B marketing, preferably in industrial technology, smart infrastructure, or SaaS.
• Hands‑on experience with digital marketing, campaign execution, and lead generation tactics.
• Strong understanding of sales funnels, campaign metrics, and marketing automation tools.
• A team player with a performance mindset driven by impact, not ego.
• Skilled in cross‑functional collaboration with sales, product, and global marketing teams.
• Fluent in English; additional Nordic languages are a plus.
• Based in UK or Ireland, with the ability to work in‑office at least 3 days/week.