Field Marketing Manager (German)

Index Exchange; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global advertising technology firm based in London seeks a Field Marketing Manager to strategize for the German market. The ideal candidate will localize marketing efforts, track budget impacts, and demonstrate proven project management skills. Applicants should have fluency in German and experience in digital marketing. The role involves some travel to Germany and offers various comprehensive benefits.

Benefits

Comprehensive health, dental, and vision plans

Paid time off and flexible work schedules

Competitive retirement matching plans

Equity packages

Generous parental leave

Annual well-being allowance

Employee assistance program

Qualifications

• 4-6 years of experience in a marketing position, preferably in a fast-growing company.
• Demonstrated impactful marketing campaigns linked to ROI metrics.
• Strong understanding of B2B marketing.

Responsibilities

• Extend and localize global marketing strategies to the German market.
• Manage the marketing budget and report on funnel impact including ROI.
• Identify localization opportunities and secure speaking engagements at industry events.

Skills

Organizational skills

Project management

Digital marketing

Fluent in German

Written and verbal communication

Tools

Salesforce

Marketo

Job description

About Index Exchange:

Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. As a trusted partner and ally, we connect leading experience makers with the world’s largest brands to ensure a quality experience for consumers.

We’re a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution. With our radically transparent business practices and dedication to total market efficiency, we’re committed to upholding the integrity of the programmatic ecosystem at large.

What’s it like to work at Index?

Index is an exciting and fast-paced place to work. You'll be able to feed your ambition, lean into trust and transparency, and feel genuine support from your colleagues. We’re built on our core values and live them each day. They're not just buzzwords.

We pride ourselves on our independence and openness, not only in our technology, but in our teams, too. Our diverse and inclusive culture celebrates how we can leverage our unique differences to help drive Index forward.

We have more than 550 Indexers around the globe dedicated to building a safe and transparent marketplace that provides a trusted experience for consumers, and we’re looking for talented professionals to help take us to the next level.

Are you ready to join the programmatic evolution?

Index Exchange is looking for a Field Marketing Manager, covering the German market, to plan and execute a strategy that will make an impact on our rapidly growing regional business. The role will have a primary focus on programmes that will drive brand recognition, positive brand perception, and local customer acquisition, growth, and retention.

What We’re Looking For:

The Field Marketing Manager spans multiple marketing disciplines in one role, establishing a country-level strategy that spans content development and writing, delivering customer events, sponsorships and thought leadership, digital and social marketing, and working with press and industry partners. Success in this role requires the ability to understand local nuances and market maturity, and adapting our global messages to effectively land in-region. The successful candidate will also need to be able to outline success metrics, have exceptional project management skills, and be comfortable establishing scalable processes to achieve repeated success in the region.

As the marketer for the region, the successful candidate will serve as a regional expert, working collaboratively with various stakeholders across teams, and will need to be comfortable from setting up a high-level strategy and executive meetings to bringing this vision to life through strong ownership and execution.

Here’s What You’ll be Doing:

• Extend and localise our global marketing and communications strategy to the German market, along with identifying local marketing opportunities to create a holistic strategy and a value proposition that will drive growth
• Work cross-functionally with the marketing & communications team, product marketing, and regional sales to deliver consistent storytelling of our solutions within Germany, including go-to-market plans
• Manage the marketing budget for the region and provide updates on impact in the funnel including ROI
• Manage vendor and industry relationships and ensure best outcomes for Index Exchange across a variety of settings
• Identify localisation opportunities and amplify global content campaigns to fit market needs and expectations
• Identify and secure speaking opportunities at industry events within the region, to either increase, maintain, or solidify awareness for Index Exchange
• Maintain and grow media relationships in market to secure strategic coverage on key Index themes.
• Collaborate with the digital marketing team to produce and track all regional digital outputs including email, social media and website content
• Maintain, amplify, and discover new ways to leverage industry memberships
• Identify local stakeholder needs, and relay information to the relevant teams
• Ensure regular communication and marketing business reviews to measure the effectiveness of local marketing programmes
• Collect product and competitive knowledge, communicating all critical points to regional and central teams
• Drive content strategy for the German marketing programmes to build community engagement and positive brand sentiment among targeted key audiences

Here's What You Need:

• Be very organised, detail-oriented, deadline-disciplined and can work autonomously
• Create innovative marketing and communications programmes that drive impact
• Be experienced in building and executing go-to-market plans and integrated marketing programmes by country or region
• Take a collaborative approach while managing multiple tasks concurrently
• Have excellent written and verbal communication and presentation skills
• Make the complex simple--in communication and in streamlining or improving processes
• Have 4-6 years of experience in a marketing position, in a comparable fast-growing company
• Show a track record of creating impactful marketing campaigns tied back to ROI metrics
• Be proficient in digital marketing
• Understand complex buying/selling processes
• Fluent in German, spoken and written
• Possess a professional level of English, spoken and written
• Have a proven ability to work with media
• Show a solid understanding of B2B marketing and how to use various content / tools based on the audience, ranging from in-person events to digital programmes
• Be a strong project manager with the ability to manage multiple priorities and projects at the same time with excellent attention to detail
• Have experience with business tools such as Salesforce, Marketo preferred
• It is preferred the successful candidate have ad tech or digital advertising experience

Please note, this role is based in London, but the successful candidate should expect to travel to Germany approximately 4-6 times a year.

Why You’ll Love Working Here:

• Comprehensive health, dental, and vision plans for you and your dependents
• Paid time off, health days, and personal obligation days plus flexible work schedules
• Competitive retirement matching plans
• Equity packages
• Generous parental leave available to birthing, non-birthing, and adoptive parents
• Annual well-being allowance plus fitness discounts and group wellness activities
• Employee assistance program
• Mental health first aid program that provides an in-the-moment point of contact and reassurance
• One day of volunteer time off per year and a donation-matching program
• Bi-weekly town halls and regular community-led team events
• Multiple resources and programming to support continuous learning
• A workplace that supports a diverse, equitable, and inclusive environment – learn more here

Equal employment opportunity

At Index Exchange, we believe that successful products are built by teams just as diverse as the audience who uses them. As such, we are committed to equal employment opportunities. We celebrate diversity of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Additionally, we realize that diversity is deeper than any status or classification—diversity is the human experience. For those who show grit, passion, and humility—Index will welcome you.

Accessibility for applicants with disabilities

Index Exchange welcomes and encourages individuals with disabilities to apply to work with us.

If you require an accommodation, pleasesharethe details of your request and any information how we can assist you with thehiring recruiter when they contact you. Index Exchange will make reasonable efforts toensure accommodation requests are metthroughoutthe recruitment process.

Index Everywhere, Index Anywhere

Our corporate headquarters are in Toronto, with major offices in New York, Montreal, Kitchener, London, San Francisco, and many other global cities. As a major global advertising exchange, we are committed to operating as a tightly knit global team and embracing and empowering talent wherever our colleagues may be.