Event Sales Manager

Pertemps; England; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A leading event management agency is seeking a full-time Event Sales Manager to lead their commercial sales function. The ideal candidate will have a minimum of 5 years B2B sales experience, strong communication skills, and a proven track record of achieving sales targets. You will develop sales plans, manage client relationships, and work closely with marketing and events teams. The position offers a salary of £40,000 - £45,000 per annum, with flexible working options available.

Benefits

Bonus scheme after establishment

Flexible/hybrid working options

Qualifications

• Minimum 5 years' experience in B2B sales, preferably within events.
• Proven track record in meeting or exceeding sales targets.
• Confident in outbound sales activity, including cold calling and proposal development.

Responsibilities

• Develop and execute sales plans to achieve targets.
• Proactively sell events, identifying and qualifying clients.
• Manage sales pipeline using the company's CRM system.
• Collaborate with marketing on campaigns and promotional activities.

Skills

B2B sales experience

Strong communication skills

Negotiation skills

Outbound sales activity

CRM system experience

Organisational skills

Industry relationships

Event lifecycle knowledge

Job description

Our client based in the Shropshire countryside is looking for a full time permanent event sales Manager who will be responsible for leading the commercial sales function for the agency's events portfolio, which includes conferences and industry awards. The role will focus on securing sales for events with a focus on conferences and awards.

Responsibilities

As part of the role, you will be developing and executing sales plans to achieve commercial targets, proactively selling events – awards and conferences, identifying and qualifying prospective clients through research, outreach, and networking and also preparing tailored sales proposals and pitch documents.

You'll be building and maintaining long‑term relationships with potential clients, serving as the main point of contact for commercial clients before, during, and after events, managing sales, pipeline and activity using the company's CRM system, in addition maintaining accurate records of all leads, conversations, proposals, and outcomes, whilst providing regular reporting on sales performance, pipeline status, and forecasting.

This role means you will work closely with the marketing team to align on campaigns and promotional activities, collaborate with the events and content teams to develop commercially viable programmes and contribute to post‑event reviews and strategic planning for future events.

Qualifications

• Minimum 5 years' experience in B2B sales, preferably within events
• Proven track record in meeting or exceeding sales targets
• Strong communication and negotiation skills
• Confident in outbound sales activity, including cold calling and proposal development
• Experience with CRM system
• Highly organised and able to manage multiple priorities simultaneously
• Existing relationships within relevant industries (preferable)
• Knowledge of the event lifecycle
• Proactive sales professional with a strong track record in B2B events sales

Hours

9-5 pm, Office based in Shropshire, with flexible/hybrid working options available, Some travel within the UK.

Salary

£40,000 - £45,000 per annum. Bonus scheme will be implemented once the role has been established.

If you are interested in the role, please apply.