Employer Brand Manager - Europe (12 Month FTC)

Diageo; City of Westminster; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading premium drinks company based in the City of Westminster is seeking an experienced professional to lead their Employer Brand strategy across Europe Markets. You will manage campaigns aimed at attracting diverse talent and enhancing employer brand reputation, collaborating closely with local teams and partners. The ideal candidate has a strong background in employer branding, excellent influencing skills, and the ability to manage multiple projects simultaneously. This role offers flexible working arrangements and a focus on diversity and inclusion.

Benefits

Contemporary work life balance policies

On-site gym or subsidised gym membership

Comprehensive health insurance

Annual bonus of circa 15%

Qualifications

• Experience in Employer Branding and/or Recruitment Marketing.
• Ability to use metrics to demonstrate success in the branding proposition.
• Strong ability to influence and align key decision makers.

Responsibilities

• Lead and own the Employer Brand strategy across Europe Markets.
• Run tactical and strategic campaigns to generate quality applications.
• Build and run the partnerships and event strategy for the Europe Markets.

Skills

Employer Branding

Recruitment Marketing

Influencing Decision Makers

Project Management

Job description

Job Overview

This is a hands‑on role reporting to the Head of Talent Engagement for the Europe Markets, working on key activities and campaigns to support the attraction of talent for Diageo. You’ll love building relationships, working collaboratively, uncover challenges and useful insights that help you come up with creative solutions that innovate. From channel strategy, content planning and creation, to devising communications and running campaigns, you’ll effortlessly manage employer brand activity that helps to build our employer brand and reputation with diverse audiences across our European markets. You’ll understand the power of advocacy and storytelling, and your knowledge of the talent space and what candidates look for in employers ensures you prioritise penetrating key candidate moments with the right content in the right format at the right moment, increasing conversion at every stage of quality diverse talent.

Responsibilities

• Lead and own the Employer Brand strategy across the Europe Markets, supporting local TE teams in attraction efforts by understanding hiring/business demands and local talent landscapes.
• Run both tactical and strategic campaigns aimed at generating quality applications from a diverse range of candidates.
• Create innovative campaign initiatives delivered across the right platforms to drive engagement and evolve our employer brand locally.
• Build and run the partnerships and event strategy for the Europe Markets.
• Unleashing your creativity and use global EB frameworks to instigate, create and run events, photo and video shoots.
• Build and maintain relationships with internal partners including Global Employer Brand, HR, CR, and Inclusion & Diversity teams to gather internal resources to help build external narrative and align our global employer branding campaigns and activities to key communications initiatives and hiring needs across the business.
• Support the implementation of the Global Employer Brand in the markets and ensure our brand toolkits are brought to life.
• Partner with the global team to manage external local Marketing Design agency for initiatives.
• Understand EVP - narrative and messaging pillars. Use this to optimise channel strategy and plan monthly content calendars which amplify our compelling story.

Qualifications

• Experience in Employer Branding and/or Recruitment Marketing.
• A track record in driving successful employer branding/marketing initiatives.
• Ability to use metrics to demonstrate success in building /strengthening an employer branding proposition.
• Strong ability to influence and align key decision makers.
• Deep personal accountability for great performance.
• Ability to juggle multiple competing priorities, while remaining composed, thorough and detail orientated.
• Resourceful – able to think creatively and cost effectively.
• Always on top of industry changes. Proactive, shapes the future – able to spot future trends and position Diageo to capitalise on these.
• The ability to be agile and pivot at short notice.
• Passionate, proactive, solution oriented, creative and able to think and learn quickly.
• Great teammate and empower others.
• Project management skills – ability to plan and manage your time effectively. You will have experience of working on multiple projects simultaneously.

Working with us

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part‑time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Flexibility is key to our success – from part‑time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

Diversity statement: Our purpose is to celebrate life, every day, everywhere. We embrace diversity in the broadest possible sense. This means you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more.

Benefits

• Contemporary work life balance policies and wellbeing activities
• On‑site gym or subsidised gym membership
• Contributory pension scheme
• Comprehensive health insurance for you and your family
• On‑site nursery or vouchers
• Annual bonus of circa 15% of your base salary (dependent on performance)
• Share options
• 28 days' vacation per annum