EMEA Marketing Director: Growth, Brand & Demand

BetterUp; United Kingdom; Hybrid; GBP 75,000 - 95,000; Full time

Job summary

A transformative coaching company is seeking a Marketing Director for EMEA to lead regional marketing efforts and drive demand generation. Based in London, you will shape the marketing strategy and have autonomy over brand initiatives. The role requires over 10 years of B2B marketing experience and successful leadership across the EMEA markets. This is an opportunity to build a high-performing team and scale marketing efforts. Better compensation and benefits will be offered to the right candidate.

Benefits

Flexible time off

Generous employer pension contribution

Private medical insurance

Access to BetterUp coaching

Daily snacks and beverages

Annual stipend for professional growth

Qualifications

• 10+ years of B2B marketing experience, ideally in SaaS or technology sectors.
• Proven success in leading marketing across multiple EMEA markets.
• Experience in demand generation and localized content strategy.

Responsibilities

• Lead the end-to-end EMEA marketing plan.
• Translate global priorities into regional strategies.
• Oversee flagship events and executive roundtables.
• Measure ROI and optimize marketing strategies.

Skills

B2B marketing experience

Demand generation

Leadership

Collaboration skills

Analytical mindset

Tools

Salesforce

Marketo

HubSpot

Job description

A transformative coaching company is seeking a Marketing Director for EMEA to lead regional marketing efforts and drive demand generation. Based in London, you will shape the marketing strategy and have autonomy over brand initiatives. The role requires over 10 years of B2B marketing experience and successful leadership across the EMEA markets. This is an opportunity to build a high-performing team and scale marketing efforts. Better compensation and benefits will be offered to the right candidate.