EMEA Demand Generation Manager

Pattern; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading eCommerce technology firm is seeking an EMEA Demand Generation Manager to drive awareness and leads for their solutions. The role requires developing multi-channel strategies and managing campaigns across the UK, Germany, and the Middle East. The ideal candidate will have strong experience in digital marketing and a passion for data-driven decisions. Offering competitive benefits including a hybrid work environment, 28+ days of holiday, and private medical insurance.

Benefits

28 days holiday

Competitive salary

RSUs (Restricted Stock Units)

Private Medical Insurance

Hybrid working

Free breakfast and snacks

Qualifications

• Proven experience in demand generation marketing across multiple European markets.
• Expertise in leveraging marketing automation platforms for campaigns.
• Ability to analyze and derive insights from complex data sets.

Responsibilities

• Develop and execute multi-channel demand generation strategies.
• Manage integrated digital marketing campaigns to meet lead targets.
• Track performance and optimize marketing activities based on KPIs.

Skills

Data-driven marketing

Lead Generation

Salesforce

Time Management

B2B Sales

Education

4 years in Digital Marketing

Tools

Marketo

Google Analytics

Salesforce

Job description

Are you obsessed with data partner success taking action and changing the game If you have a whole lot of hustle and a touch of nerd come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points sophisticated machine learning and AI models Pattern optimizes and automates all levers of ecommerce growth for global brands including advertising content management logistics and fulfillment pricing forecasting and customer service. Hundreds of global brands depend on Patterns ecommerce acceleration platform every day to drive profitable revenue growth across 60 global marketplaces including Amazon eBay Tmall TikTok Shop JD and Mercado Libre.

Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweeks Global Most Loved Workplaces.

We are seeking a highly analytical and results-oriented EMEA Demand Generation Manager to lead our efforts in driving awareness interest and qualified leads for Patterns eCommerce acceleration solutions. This crucial role will be responsible for developing implementing and optimising multi-channel demand generation strategies that align directly with our sales objectives and contribute to revenue growth. The ideal candidate will possess a deep understanding of the full marketing and sales funnel from initial awareness to closed-won deals. You will be adept at leveraging marketing automation platforms CRM systems and various digital channels (e.g. PPC social media email webinars content syndication) to create impactful campaigns. If you are passionate about data-driven marketing enjoy collaborating cross-functionally and thrive on achieving measurable ROI we want to hear from you.

What is a day in the life of a EMEA Demand Generation Manager

Strategy & Planning

• Develop and execute comprehensive demand generation strategies and campaigns across multiple channels (inbound and outbound) to consistently meet and exceed lead generation and pipeline targets specifically for the UK Germany and Middle East markets.
• Collaborate closely with regional Sales leadership (UK DE MENA) to refine Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) ensuring seamless lead handover and alignment between marketing and sales goals.
• Conduct prospect and customer segmentation tailored to each region (UK DE MENA) to identify new opportunities and refine targeting.

Campaign Management & Execution

• Plan manage and optimise integrated digital campaigns including Paid Search (PPC) Paid Social Display Advertising Content Syndication and Retargeting.
• Oversee email marketing campaigns including nurturing sequences automation flows and segmentation for optimal engagement and conversion.
• Work with Content Marketing and Product Marketing to ensure content aligns with demand generation goals and supports the buyers journey at every stage.
• Manage and coordinate webinars and virtual events for lead capture and nurturing.
• Implement Account-Based Marketing (ABM) strategies for key target accounts delivering personalised experiences.

Marketing Operations & Technology

• Work closely with the Marketing Operations team to ensure seamless integration between the SFDC and Marketo system to ensure leads are being captured and scored correctly.
• Ensure data cleanliness integrity and compliance with GDPR regulations for all demand generation activities.

Performance Analysis & Optimisation

• Define track and report on key performance indicators (KPIs) for all demand generation activities including lead volume MQLs SQLs conversion rates cost per lead (CPL) and marketing-attributed pipeline / revenue.
• Conduct rigorous A / B testing and continuously optimise campaigns landing pages and conversion funnels to improve efficiency and ROI.
• Provide regular data-driven insights and recommendations to senior leadership and the wider marketing / sales teams.

Cross-functional Collaboration

• Foster strong relationships with Sales Product Content and Product Marketing teams to ensure a unified customer journey and consistent messaging.
• Contribute to the overall marketing budget planning and be accountable for managing demand generation spend efficiently.

What will I need to thrive in this role

Proven EMEA Experience

• 4 years of progressive experience in a dedicated Demand Generation Lead Generation or performance-focused Digital Marketing role with demonstrable experience managing campaigns across multiple European markets and / or the Middle East preferably within a B2B / SaaS / ecommerce environment.

Technical Proficiency

• Proficiency with Marketo.
• Familiarity with Salesforce.
• Demonstrable experience with analytics platforms (e.g. Google Analytics Google Tag Manager Tableau Looker).Hands-on experience with paid media platforms (Google Ads LinkedIn Ads Facebook Ads etc.).

Strategic & Analytical Thinking

• Deep understanding of the buyers journey and sales funnel.
• Exceptional analytical skills with the ability to interpret complex data identify trends and derive actionable insights.
• A data-driven mindset with a relentless focus on ROI and continuous improvement.

Campaign Expertise

• Proven track record of designing executing and optimising multi-channel marketing campaigns that generate high-quality -leads and drive pipeline.
• Experience with Account-Based Marketing (ABM) strategies is highly desirable.

Communication & Collaboration

• Excellent written and verbal communication skills with the ability to present complex data clearly and concisely to diverse audiences.
• Strong interpersonal skills and a proven ability to build effective relationships and influence cross-functional teams.
• Exceptional project management and organisational skills with meticulous attention to detail.

Desirable Skills & Experience

• Experience in a fast-paced high-growth startup or scale-up environment.
• Certifications in relevant marketing automation platforms (e.g. HubSpot Marketo).
• Fluent in German and or Arabic desirable

Why should I work at Pattern

Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals work tirelessly to achieve them and we love our Pattern community. We also believe in having fun and balancing our lives so we offer awesome benefits that include :

28 days Holiday (increasing to 32 with each year of service)

Competitive salary

RSUs (Restricted Stock Units)

Hybrid working

Private Medical Insurance

Free breakfast and snacks in the office

Enhanced Pension Scheme

Nursery Scheme

Enhanced Maternity and Paternity leave and pay

Regular company socials

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience

Manager

Key Skills

• Sales Experience
• Door-to-Door Experience
• B2B Sales
• Time Management
• Marketing
• Cold Calling
• Salesforce
• Inside Sales
• Telemarketing
• Customer relationship management
• CRM Software
• Lead Generation

Employment Type: Full-Time

Experience: years

Vacancy: 1