Ecommerce CRO Specialist: Data-Driven Conversion Optimizer

Matalan; Liverpool; Hybrid; GBP 42,000 - 62,000; Full time

Benefits offered by this job

20% staff discount

Thrive Recognition Scheme

Wellbeing support by Retail Trust

Life Assurance

Retail Rewards platform discounts

Pension Scheme

Career development opportunities

Additional benefits may apply

Job summary

Matalan is seeking an experienced CRO Specialist to drive optimisation of digital customer journeys across web and app. You will work in an Agile team, turning data into measurable business value through experimentation, analytics and stakeholder communications.

The role focuses on end-to-end discovery, insight generation and reporting of impact, with a hands-on, customer-focused approach to improve conversion and user experience.

Qualifications

• Proven experience in a CRO / conversion rate optimisation role.
• Hands-on experience designing and delivering A/B and MVT tests.
• Strong analytical skills with data tools such as GA, AB Tasty, ADO and Figma.
• Ability to interpret complex data into commercial recommendations.

Responsibilities

• Identify, prioritise and recommend optimisation opportunities across key journeys.
• Use analytics, heatmaps, session replays, funnel analysis and experiments to diagnose behaviour.
• Coordinate end-to-end experimentation processes from hypothesis to insight.
• Drive continuous optimisation with tests measured against KPIs.
• Operate within Agile delivery teams across discovery to storytelling for stakeholders.
• Translate complex data into concise, actionable recommendations.
• Communicate findings with clear commercial context and impact.
• Evaluate digital experience performance across web and app journeys.

Skills

CRO experience

A/B testing

MVT testing

Data analysis

Storytelling

Stakeholder management

Agile delivery

Hypothesis driven

Tools

GA

AB Tasty

ADO

Figma

Job description

Matalan is seeking an experienced CRO Specialist to drive optimisation of digital customer journeys across web and app. You will work in an Agile team, turning data into measurable business value through experimentation, analytics and stakeholder communications.

The role focuses on end-to-end discovery, insight generation and reporting of impact, with a hands-on, customer-focused approach to improve conversion and user experience.