Conversion Rate Optimisation Manager

Focus 5 Recruitment; Leeds; On-site; GBP 45,000 - 75,000; Full time

Job summary

A growing ecommerce business in Leeds is seeking an experienced Conversion Rate Optimisation (CRO) Manager passionate about improving online performance. This role involves leading the conversion strategy and embedding best-practice CRO processes. The ideal candidate will have proven experience delivering CRO initiatives, hands-on experience with CRO tools, and the ability to influence stakeholders. If you are skilled at using data to drive conversions and enjoy a fast-paced environment, this position may be for you.

Qualifications

• Proven experience delivering CRO initiatives with commercial impact.
• At least 2 years’ experience with website analytics tools.
• Confident in influencing senior stakeholders.
• At least 2 years’ experience using website analytics tools such as Google Analytics
• Practical experience of A/B and multivariate testing
• Commercially minded, self-motivated and comfortable influencing stakeholders

Responsibilities

• Champion a test and learn mindset in the ecommerce function.
• Lead the CRO and digital analytics agenda.
• Plan and execute A/B testing and website optimisation.
• Deliver regular performance updates and insights to key internal stakeholders
• Plan and execute A/B testing and website optimisation initiatives using qualitative and quantitative data to improve conversion rate, AOV, engagement and bounce rate
• Collaborate closely with in-house designers, developers and digital teams to bring tests and improvements to life
• Analyse A/B and MVT test results, clearly demonstrating impact on conversion and revenue
• Support digital marketing activity by ensuring landing pages and user journeys are optimised to deliver campaign objectives
• Analyse end-to-end customer journeys using heatmaps, session replays, surveys and user feedback
• Produce clear test summaries with performance analysis and actionable recommendations for next steps

Skills

CRO initiatives

CRO tools (Optimizely, VWO, Monetate, Adobe Target)

Usability best practice

Google Analytics

A/B and multivariate testing

Stakeholder influence

Communication and presentation skills

Tools

Optimizely

VWO

Monetate

Adobe Target

Google Analytics

Job description

We’re looking for an experienced Conversion Rate Optimisation (CRO) Manager who is genuinely passionate about improving online performance to support the continued growth of a fast growing ecommerce business based in Leeds.

This role offers real ownership. You’ll take the lead on the company’s conversion strategy, embed best-practice CRO processes across the business, and work closely with internal teams to drive measurable commercial growth across their digital platforms. The CRO Manager role sits within a mature, commercially focused ecommerce environment based in the North West. The culture is grounded and collaborative, and you’ll be encouraged to challenge existing thinking. If you agree with everything that’s already being done, you’re probably not adding the value this business is looking for.

You’ll work across multiple ecommerce sites and product ranges, giving you plenty of variety and challenge. This is a fast-paced role that requires clear thinking, strong communication and the confidence to influence stakeholders across the business. The ability to translate data into practical, revenue-driving actions is key.

Core Responsibilities

• Champion a ‘test and learn’ mindset, embedding a continuous optimisation culture across the ecommerce function
• Work at a senior level across digital, marketing, UX and development teams to influence and drive the CRO and digital analytics agenda
• Own and lead the conversion strategy across multiple ecommerce platforms
• Deliver regular performance updates and insights to key internal stakeholders
• Plan and execute A/B testing and website optimisation initiatives using qualitative and quantitative data to improve conversion rate, AOV, engagement and bounce rate
• Collaborate closely with in-house designers, developers and digital teams to bring tests and improvements to lifeAnalyse A/B and MVT test results, clearly demonstrating impact on conversion and revenue
• Support digital marketing activity by ensuring landing pages and user journeys are optimised to deliver campaign objectives
• Analyse end-to-end customer journeys using heatmaps, session replays, surveys and user feedback
• Produce clear test summaries with performance analysis and actionable recommendations for next steps

Experience / Skills Required

• Proven experience delivering CRO initiatives with clear commercial impact, ideally within ecommerce
• Hands-on experience using CRO tools such as Optimizely, VWO, Monetate or Adobe Target
• Strong understanding of usability best practice and user behaviour
• At least 2 years’ experience using website analytics tools such as Google Analytics
• Practical experience of A/B and multivariate testing
• Commercially minded, self-motivated and comfortable influencing stakeholders
• Confident contributing to presentations, workshops and senior-level discussions

This Conversion Rate Optimisation Manager role is live and plays a key part in the ongoing growth of the ecommerce operation. For immediate consideration and full details, please apply ASAP.